Are you getting traffic to your Shopify website but need more sales and want to do something about it? Keep reading because we’re about to share 10 precious tips on content marketing for Shopify stores.
Most online businesses spend a lot of money on advanced functionality like WooCommerce stock manager and other forms of advertising pay-per-click. While this may show up as a small amount of traffic to your Shopify store, it doesn’t increase the traffic you need.
However, you spend on informational marketing to generate income using search engine optimization, SEO, and other online content marketing strategies. Let’s take a closer look at what you can do to breathe life into your marketing plan.
In this post, we share Shopify sales tips to help you increase your sales in no time. In addition, you will learn tricks and life hacks to increase traffic to your website and convert it into sales.
1. Create Extraordinary Content
Digital users create a tremendous amount of content every minute of every day. You can see how easy it is to get lost in all the noise. The sound is so loud that the phrase “content shock” was coined to describe its effect on people.
You must be able to create content that stands out from the crowd. First, must come up with a content strategy and plan. Decide what topics you will create content on, what type of content you will make, and how you post it.
Think about topics that are useful to your customers. Your top priority should be ensuring your content is attractive to your audience.
Video is the most widely used form of digital content today. This cannot change anytime soon. Viral videos are a great way to generate traffic and increase engagement.
2. Get into Product Feeds
Many comparison websites collect product information to give you a better idea of the best prices. Visit as many as you can and find products to sell.
Start recording the best offers and adjusting the competition. Place yourself on these sites to take advantage of the traffic of people looking for great deals. To do this, you need to create a configuration file (.xml, .txt or .csv) with information about your products that other systems can read.
Product feeds can help you quickly appear in many other online opportunities such as marketplaces, Google Shopping, etc. Anyone needs information about products, whether a seller shows sales opportunities, product promotions on social networks, search engines, etc.
3. Incorporate Storytelling into Your Content
Much of the content companies post on their blogs aims to inform and educate the audience about various aspects of the product.
One effective way to do this is to embed historical data into your content. This type of content allows you to make a personal impression on your audience. How do you tell stories in your content? Why not start with your account?
Customers want to know where the brand came from and how you got to where you are today. They belong to these stories because they humanize the brand by removing stereotypes associated with specific industries.
In addition, you can consult people who have a problem with your business. If it seems impossible, you can research customers who have used your products. This will attract new customers who have been sceptical of your offers.
4. Plan Your Content Marketing Resources
Now that you know the type of content you’re about to create, what do you need to make it a reality?
Maybe you need to write an SEO-friendly blog post, shoot and edit a video, create fun social media content, or record a podcast. These different types of content take time and resources.
Make sure the required resources are suitable for your business, and you can expect to earn a good income from them. If the content requires a lot of investment and you need to figure out if it’s the best way for your business, you can save the idea for later.
Some marketing methods that offer the best ROI include email marketing, SEO blog content, and social media. These types of marketing do not require money and can produce excellent results for all kinds of businesses.
5. Ensure Your Content Goes Viral
If you got a lot of comments and shares of your content, then it must be valuable content for your audience. Give your target audience reasons to connect or share your content with others. Are your things too chilling? Do you offer special rates?
Developing content that goes viral is significant because it will allow your users to share your content. For Shopify eCommerce stores, sometimes it is more complicated, and for this reason, you must make sure that your Shopify eCommerce blog page is one of the best in your line of business or industry.
6. Guest Posting
Another aspect of content marketing that adds value to your Shopify store is leveraging more successful and popular brands.
There are many reputable sites that people trust when it comes to the niche your products fall into. If you can find opportunities to display some of your creations on these sites, linking your brand with these sites will be like a seal of approval. Your target market will have the most interest in what you offer.
7. Utilize Visual Content
It was reported that tweets containing images received about 89% more likes and almost 150% more retweets than tweets without images.
You can choose from many photos/pictures to share on Twitter and social media. Still, it is highly recommended to be creative with your phone and camera and experiment with others to get natural photos.
8. Plan Your Content Schedule
The next step is to plan your content. The more you post, the better. However, there is nothing to be particularly proud of here. You want to avoid forcing yourself to create content while other areas of your business suffer.
The most important thing is consistency. If you send three marketing emails weekly, stick to that rhythm. If you post every other day on social media, stick to this pattern.
9. Turn Your Content into Sales
Traffic and leads are significant, but ultimately you want your marketing to help convert them into sales.
First, ensure your target landing pages for all your marketing campaigns or efforts. Make sure your landing page is well-designed to convert visitors into customers.
Strongly optimized pages increase sales.
Ensure you target your hard-to-buy content to customers in the brand’s “ready-to-buy” segment. This is when you must successfully target those members of your audience who are willing to buy.
You can use tools like Facebook Ads to ensure that you are targeting that message to the right segment of your customers. Segment your customers by their characteristics to get the most out of your marketing efforts.
10. Review Your Content Marketing Efforts
Finally, once you’ve published your marketing plan, the next step is to review your content, check its effectiveness, and adjust the plan as needed.
Any good marketing strategy should be open to change. Keeping the end goal in mind and reviewing the analysis is essential. It should show which parts of your marketing plan are working, which aren’t, and where you can improve them.
Every Shopify owner must create unique content and market it well to get traffic, leads, and sales. Now you know that for best results, content needs to be high quality, engaging, and accessible.
Content marketers need to be creative all the time. At least 16 times a month. Your content must present to your target audience using multiple channels and formats. Last but not the least, convert your content into sales for visitors who have reached the ready-to-purchase stage in the sales funnel.