In today’s modern world, having an online presence for your business is very common. Technology has made it very easy to generate business activity and create a business presence at the mere touch of a button. Whilst social media and other online platforms are an excellent way to promote your business, it is important to remember that more traditional methods can be used too. Here are just 3 of the ways you can sell your products offline.
Open a pop-up shop
If you have been considering venturing into the world of full-time retail then a pop-up shop could be the solution you are looking for. This method of selling allows you to open a retail outlet for a temporary period. You can then use this time to gauge interest, sales rates and income providing you with the financial and sales statistics to decide whether it is an avenue that you can viably pursue. It is also a good way to get feedback from customers that online sales may not be able to provide you with. Granted, online customers can leave reviews but those will never equal the reactions and details you can acquire from having face-to-face discussions with customers.
Hire a space at an organised event
Many events run for a day and many for as long as a month or two. Hiring a space at an organised event is a great way to achieve brand recognition and sell your products or services. You can hire temporary event structures from many places online. Many will arrange power and lighting as well as display stands for your products and display boards for your brand advertising. If you want to keep costs to a minimum, it may prove cheaper to arrange it all separately. Event marquees and power generators can be hired at differing rates depending on size. Fuel suppliers like Crown Oil can provide generator fuel in varying quantities and at short notice. Be sure to have company branded signage displayed and arrange your products so that they look professional and can be easily viewed. The way your event area looks can have a big impact on sales rates. Take a stock of business cards with you. If a customer isn’t willing to commit there and then, they will have your details to hand should they change their mind.
Sponsor a local club
This doesn’t have to cost a lot but the benefits can be huge. Many football teams, tennis venues or kids’ gymnastics clubs may, for a fee, advertise your company either on their kits or within their premises. Speak to local activity organisers and find out if there are any opportunities for your company. Whether it’s your logo emblazoned on kids’ shirts or a mention in the local gala day programme, it’s all good advertising. Presenting a donation cheque and getting the press involved can create a local knowledge of your business. Knowing that you are helping a local cause will make it even more worthwhile.