3 Reasons Why You Should Never DIY Your Business Logo
When you are setting up a business, keeping your costs down is always a priority. So, you’ll constantly be looking for things that you can do yourself instead of paying people. That’s good practice, but you need to know where to draw the line. For example, you can run your own social media pages as long as you do some research into digital marketing and dedicate enough time to it. But you should definitely steer clear of DIYing your own logo.
A lot of businesses fall into this trap. They don’t want to pay a professional designer and they think they can just download some software and have a go themselves. But you have to remember that your logo is going to appear on everything from business signs and stationery to custom promotional items and business cards. It’s at the centre of your brand and if you get it wrong, it will have a huge knock-on effect. So, here’s why you should never DIY your business logo.
It Will Look Unprofessional
DIY logos just don’t look professional. They never match the branding and they usually contain bad design choices like misplaced text, jarring fonts and illogical colour schemes. People that are not trained in graphic design don’t understand how much difference things like spacing can make. If something is just a few millimetres off centre, we pick up on it and it looks odd. It’s these small details that professionals know how to get right and that’s why their logo will look a lot more professional than anything that you can create.
It Won’t Resonate With Your Target Audience
People need to see your logo and know instantly that it’s yours. You want your logo to create the same impression as the rest of your branding and resonate with your target audience, but you probably don’t know how to do that. When you work with a professional agency like Creative Jam, they will use their marketing knowledge as well as their design expertise to create a logo that appeals to your target audience. If you miss the mark with your branding, you will attract the wrong type of customer and this will seriously affect your bottom line.
The Applications Will Be Limited
A lot of small businesses think they will save money if they create their logo themselves. But the truth is that doing it yourself is going to limit how your logo can be used. That’s because you won’t have a vector file for your logo, which means that any custom promotional items or business cards that need a printed version of your logo will be impossible to produce. Professionals will always provide you with a variety of file types so you can use the logo on branded items, business cards, websites and whatever else you need it for. If you decide to do it yourself, the chances are you won’t know how to produce these different file types and so you will limit yourself a lot.
Designing your own logo might seem simple but it’s not, so it’s best left to the professionals.