Writing sometimes doesn’t come naturally and it can be hard to navigate your way through all the elements to include in your description to really do the property justice and engage with prospective buyers and ultimately get them to pick up the phone and arrange a viewing. It can be very daunting, especially if you prefer to be persuasive and let your selling skills shine in person or over the phone rather than through the written word. But fear not, marketing guru and former estate agent Lisa from online UK casino, Easyslots.com, has some fantastic tips to help you write a killer property advert.
Start with the Key Features
Property websites like Rightmove and Zoopla suggest writing a minimum of four key property features that prospective buyers can pick up on instantly and will give them an instant overview of the property. Think of short, enticing and strong bullet points that will grab the readers attention and tell them exactly what they need to know without having to read on, but that will encourage them to do so. To get the right key features, focus on what you think the buyer will love about the property and what makes living in that property fantastic. For example, does it have period features that, is it easy to get to local shops or train stations, has the kitchen/bathroom been recently refurbished? These are all fantastic selling points to include in key features.
Use Plenty of Adjectives
You’re selling a two bedroom property with a new bathroom with period features in Newcastle. It’s not exactly ground breaking, is it? Here is where adjectives come in and really help you to open up the buyers mind and ignite their imagination so they get a feel for the property. For the main property description, try instead something like: A fantastic two bedroom semi-detached home nestled in the heart of the vibrant city centre of Newcastle, offering immaculately presented living space with modern, newly refurbished bathroom coupled with enchanting period features. This sounds a lot better and gives potential buyers a reason to visit the property and check it out for themselves. It’s always good to refer to a property as a ‘home’ so that readers can visualise themselves living in this space, beyond just viewing it as a property.
Other popular adjectives to use when describing property are: beautifully presented, stunning views, picturesque/idyllic surroundings, luxury accommodation, charming location, a stone’s throw any from local amenities, generously proportioned rooms. As-well-as modern, exquisite, opulent and attractive. As a general rule, I would avoid the word cosy, as even if it is cosy, generally buyers believe this is estate agents speak for very small, and let’s face it, it generally is!
Don’t Subconsciously Discriminate
It’s easy to do subconsciously but make a conscious effort not to target a specific religion, race or gender, and try to make your property appealing to everyone by keeping your property description as neutral as possible so you don’t put any potential buyers off. Don’t presume a property will only appeal to families, married couples or single people, as this will prevent people who don’t fit this profile from considering buying your property.