Growing your business is more than just a generic goal – it’s essential for the survival of your entire company.
But with so much work involved in the everyday running of a business, finding time to create a strategy for scaling up can be difficult.
With that in mind, here are four fantastic ways that you can go about growing your business.
1. Blogging
Blogging is an inexpensive and highly effective strategy for growing your business because it helps you increase your online visibility and attract more customers.
Search engines such as Google love fresh and engaging written content which tackles current and recurring issues. So by writing clear well researched blogs that meet this demand, you’ll be able to rank highly in the search engines.
It’s also a fantastic way to demonstrate your industry knowledge to customers and competitors alike and build a notable reputable as a savvy problem-solving firm.
Helpful hint: You can use AnswerThePublic to identify popular search queries amongst your target customers.
2. Target a niche market
Targeting a niche market (a narrowly defined group of customers) will enable your business to become a big fish in a small pond.
The best niches are the ones whose consumer needs are not currently being met. If you can meet these through your business offering, consumers in this demographic will turn to your business first.
There are various ways to meet the needs of a niche group, such as creating new products tailored to their specific needs or improving existing products.
Helpful hint: You can use business sites such as Entrepreneur to find tips for targeting a niche market.
3. Loyalty program
Growing your business isn’t just about acquiring new customers – it also involves transforming existing customers into loyal, long-term brand advocates.
Not convinced? Research by CRO specialists Invesp found that acquiring new customers can cost up to five times more than retaining new ones.
Loyalty programs are an effective method for retaining customers because they encourage people to keep buying from you in order to gain some sort of additional benefit (a discount, a free product, a free trial etc) and it shows that you genuinely value your customers and are grateful for their support.
Helpful hint: You can use online platforms such as your website and social media profiles to promote your loyalty programs.
4. Travel
We’ve all heard the saying ‘travel broadens the mind’, so why not use it to help boost your business?
Business travel gives you the opportunity to meet important stakeholders face to face, which means they can see the people behind your brand and connect with you on a more personal level.
It’s also a great way to learn more about how the world works and where your business fits into it on a global scale, as well as a chance to identify trends within your industry and new markets to target.
Helpful hint: You can use Looking4.com to find airport parking deals for Gatwick and other major UK hubs.
Follow these four fantastic tips and your business will be nicely positioned for success.