New business owners have the choice of either paying to have a professional website built for them or building one themselves using one of the various tools that are available on the market. While these can sometimes do a decent job, they are not the best option for most. They will usually have issues that you may not realise at first glance but will manifest later on. You’ll also have a hard time building a site that truly looks professional and performs like a professional site. Here are a few reasons why DIY websites are generally a bad idea.
They Usually Have Bad SEO
SEO is something that takes years to master, and, if you don’t know anything about it and try to build a website, it might end up either underperforming or not getting indexed by search engines. When this happens, this means that you’re missing out on the potential torrents of high-quality organic traffic you could get from search engines.
This is why it’s usually better to work with a reputable web design team. Good web designers know SEO inside and out, or have people in their team who do. Getting your SEO right from the beginning is very important as this is what will allow you to build traction. Fixing SEO errors can also be tough or impossible later on.
They Usually Don’t Convert as Well
If you don’t know how to write compelling web copy that sells, or you don’t even know what a call-to-action is, don’t build your site. You might end up building a site you think looks great, but it actually repels prospects. If you want to get the best results, you should turn to a professional web design agency like Webheads. They’ve been in the business for close to three decades and have worked with companies big and small. They will be able to build a site that looks great and converts well which will allow you to save time and money on making constant adjustments.
Legal Issues
There is an increasing number of regulations surrounding web design. You have to be careful to not infringe on anyone’s copyrights, make false claims, or violate the privacy of your visitors. There are also rules regarding accessibility that you may not be aware of. Doing something as innocent as not posting information about cookies could get you into serious trouble these days. Don’t risk it by building the website yourself and hire a pro.
They Don’t Perform as Well
Another thing search engines consider when ranking websites is how well they perform. They will look at things such as loading times, for instance. This is something that might be difficult to grasp for a newbie. They might not understand the impact choosing PNG images or flash animations can have on a site’s speed, but a pro web designer will know exactly what should be done to create a site that looks great and loads fast on every platform.
These are just some of the reasons why you should think twice about building your website yourself. You should consider speaking with a few designers instead, and see how they could help.