9 Things That Social Media Can Do For Your Business
It’s no great secret that marketing is one of the prime motivators of sales in business – nor that social media is a wonderful modern tool for achieving it. But if you have not been in business long, you might well be wondering how exactly it is that social media may help your business to succeed and achieve greater and greater things. You might well have heard of the wonders of social media marketing, but not really the specifics about why it is so wonderful. In today’s article, we are going to remedy this situation. We will look into some of the things that social media can do for your business, no matter what it is that you are trying to sell. Let’s take a look.
Give You Customer Insights
The more you understand your customer, the better. This much is clear, and is one of the oldest tenets of all marketing. But were you aware of just how great social media marketing is for developing a deeper insight into your customers’ habits and whims? Social media generates a lot of information about your customers which you can then use to improve your engagements. If you are clever, you can easily gain relevant information and use it to your advantage in future campaigns, thereby increasing your scope. Don’t just tweet; socially engage.
Provide A Good Return
Every attempt at marketing is a kind of investment of sorts – an investment into the future of the business by trying to gain more customer interest, and more sales. Far too many marketing campaigns are extremely high-budgeted, and this often results in bankruptcy rather than growth. Social media marketing, on the other hand, tends to provide a pretty high return on your marketing investment, meaning that you won’t have to stress about how much money you are spending. You are almost guaranteed to get it back – and then some.
Improve Brand Loyalty
The more loyal that customers are to your brand, the less you have to worry about your competitors – and for that reason, achieving a high level of brand loyalty is always one of the top concerns among marketers everywhere. As it happens, marketing using social media does actually provide an increase in brand loyalty – not something to be sniffed at. A recent study found that brands who engage on social media tend to enjoy more loyalty. This alone is a great reason to up your social game.
Target Your Advertising
We know – and have already discussed – the value of knowing your customer inside out. One of the best ways to use that information is to target your advertising, so that your customers are much more likely to respond – and positively – to the messages you are putting out there. Fortunately, social media is incredibly useful for this purpose, and in fact it is one of the easiest ways you can possibly target your advertising in the right direction. Because you receive real-time data about your customers, you can make this much more effective than anything you might have attempted in the past.
Boost Your Online Profile
Professionals like performance.io know the importance of your online branded profile. It is often this which sets apart the best from the rest. As it happens, social media is a great way to make sure that your online profile is continually being boosted, and it is one of the easiest ways to ensure that this continues to happen too. When you boost your profile, it has further desired effects beyond the social side itself, and like ripples in a pond, it improves your business on the whole.
Bring A Little Personality To Proceedings
Long gone are the days of marketing and advertising being stuffy, boring and impersonal. Today, what works best in most cases is for marketing to be a highly personal and easygoing affair, in such a way that the consumer does not feel put off or overwhelmed, but rather accepted by the personality being put across. Social media is an especially easy way to put such a personality across, and for this reason makes your marketing much more effective in the long term too. With a little personality, it is much easier to get people on your side.
Chances are, you are keen to ensure that your own website receives as much traffic as possible. The more traffic you receive on your own website, the more likely it is that you will have conversion to sales, and that will mean that you can expect to see some real growth – which is, after all, the whole point. There are a great many ways to improve the traffic flow to your website, but one of the best, which cannot be overlooked, is social media marketing. Not only does it encourage people to click through, but tweets with links are more likely to be retweeted too, giving you even more range with one action. This is highly efficient marketing.
Raise Conversion Rates
As well as giving your website more opportunity for conversion, it is also a proven fact that social media marketing improves the rate of conversion, the amount that people actually click through. You will also find that your bounce ratio goes way down, so really in every aspect that you care to look at it, you will find that social media marketing improves the performance of your website, and what it is doing for your business.
Keep You Up To Date On Your Competitors
It’s normal for entrepreneurs to have a healthy obsession with what their rivals are doing. The more you know about this, the more you can improve your own marketing to suit the situation in the market. Social media allows you to effectively snoop on your competitors in an easy and informative way, with analysis even being provided so that you can work out what you might be missing in your own engagements. This alone can be a useful way to use social media, no matter what else you might do.