If you want your TV adverts to be engaging to your audience, QR codes could be the way to go. With the advent of new technologies giving companies new ways to reach customers, it can often feel like traditional TV advertising is no longer as relevant as it used to be. However, using QR codes in your adverts can be a great way to keep your audience’s attention. Adding QR codes to your adverts allows the viewer to take instant action, creating more engagement.
Why are QR codes important?
These days, more and more people are using a secondary screen when watching TV, such as a smartphone or tablet. This means that a viewer is more likely to be easily distracted from TV adverts, so it is imperative that companies find a way to keep their audience engaged. This means creating more unique and attention-grabbing ads. Using QR codes is therefore effective in that it encourages the viewer to interact with the advert, and with the prominence of second screen devices it is easy for viewers to seamlessly scan the QR code when it appears on the screen.
Traditional TV adverts will typically include a call-to-action, such as visiting a website, but the viewer may lose interest before they do this. QR codes, on the other hand, are instantaneous. Viewers who scan the code can be taken instantly to a website or shopping page. This convenience could be the difference between a customer purchasing your product or not.
QR codes can also help you track the performance of your ads. This is something that isn’t possible with traditional TV adverts- there’s no way for advertisers to track how many people have bought a product based on the advert. With QR codes, you can track how many people have scanned, giving you a better idea of how effective your marketing is.
Of course, not every target audience will be receptive to QR codes. Younger, more technologically savvy people may respond to QR codes, but older people are less likely to be interested- therefore traditional TV advertising may work best here. To get the most out of your QR codes it’s best to use advanced TV targeting to ensure your advert is reaching the people who are most likely to respond to it.
So, are QR codes on TV ads the next best thing?
Despite the rise of streaming and video-on demand, traditional TV adverts remain an effective form of marketing. With the right approach, including QR codes in your adverts can significantly boost customer engagement. Adding a QR code can increase the viewer’s interest by offering interactivity, and with second screens becoming more prominent in TV watching they can be a quick and easy way to instantly engage the viewer.
They need to be planned well to work effectively- you need to know what your target audience is, and whether they’ll respond to it and design your advert to get the QR code to stand out. But, when done right, QR codes can give a significant boost to the effectiveness of your advert.