In an industry as visual and hands-on as landscaping, having a strong online presence might not seem like the most pressing priority. But think about it: how do most people search for services nowadays? They turn to their phones, type in a few keywords, and browse websites or social media to find the right fit. If your online presence isn’t up to par, you’re missing out on potential clients—and no one wants that.
Let’s dive into the seven most common mistakes landscapers make when it comes to their digital footprint. Are you guilty of any of these?
1. Skipping a Professional Website
A website is your digital storefront. It’s where potential clients go to learn about your services, view your portfolio, and contact you. Yet, many landscapers either don’t have a website or rely on outdated, clunky designs that don’t represent their skills.
Think about it: would you trust a landscaping business that doesn’t showcase its work online? A professional website:
• Builds trust – Clients want to see that you’re legitimate.
• Displays your expertise – Photos of completed projects show off your skills.
• Makes it easy to connect – A clear contact form or phone number encourages inquiries.
If your website looks like it was built in the early 2000s (or you don’t have one at all), it’s time for an upgrade. A sleek, mobile-friendly design can make all the difference. Look for professionals that have built many websites for landscapers, so you can be sure they understand your industry.
2. Ignoring SEO
Having a website is great, but it’s not much use if no one can find it. Search Engine Optimization (SEO) ensures your site appears when people search for landscapers in your area. Yet, many landscapers overlook this critical element.
Are you using the right keywords? Phrases like “landscaping services near me” or “patio design [your city]” help connect your website to local clients. Additionally, keep your site updated with relevant content—Google loves fresh material. Blog posts, seasonal tips, or guides on garden maintenance can boost your rankings.
3. Overlooking Social Media
Think social media isn’t necessary for landscapers? Think again. Platforms like Instagram and Facebook are perfect for showing off your work. Landscaping is all about visual appeal, and these platforms are built for images and videos.
Share before-and-after photos, post time-lapse videos of a project, or offer tips on seasonal lawn care. By engaging with your audience, you’re not just marketing—you’re building trust and staying top of mind.
Remember, consistency is key. Posting sporadically or not responding to comments can give the impression that you’re inactive.
4. Neglecting Online Reviews
When was the last time you bought something online without checking the reviews? Your potential clients are doing the same. Positive reviews can be the deciding factor for someone choosing between you and a competitor.
Make it easy for satisfied customers to leave reviews on platforms like Google My Business or Yelp. And don’t ignore negative feedback—addressing concerns professionally shows that you care about your clients’ experiences.
Pro tip: Respond to reviews quickly, whether they’re good or bad. It demonstrates professionalism and attentiveness.
5. Using Poor-Quality Photos
Landscaping is a visual business. Prospective clients want to see your work before they hire you, and low-quality, blurry photos won’t cut it. A portfolio of professional, high-resolution images can make a massive impact.
Investing in a good camera—or hiring a photographer for your most stunning projects—can pay off in the long run. Don’t forget to showcase a variety of work: patios, gardens, outdoor kitchens, and even small-scale jobs.
6. Forgetting Mobile Users
These days, most people search for services on their phones. If your website isn’t mobile-friendly, you’re creating a frustrating experience for potential clients. No one wants to pinch and zoom just to see your services or contact information.
Make sure your website:
• Loads quickly on mobile devices
• Displays clearly without awkward formatting
• Has an easy-to-find phone number or contact form
A smooth mobile experience can turn a casual browser into a paying client.
7. Not Highlighting Your Unique Selling Points
What sets you apart from other landscapers? Whether it’s eco-friendly practices, years of experience, or award-winning designs, your online presence should reflect what makes you unique.
Too often, landscapers fall into the trap of generic messaging. “High-quality service” and “satisfaction guaranteed” are phrases every business uses. Instead, focus on specifics. Do you specialize in sustainable landscaping? Are you known for intricate stonework? Tell your story and let your expertise shine.
Final Thoughts: Make Your Online Presence Work for You
Your online presence is often the first impression potential clients have of your business. By avoiding these common mistakes, you’re not just improving your digital footprint—you’re setting the stage for more inquiries, better trust, and ultimately, more clients.
Start small: update your website, post a few projects on social media, or encourage reviews from happy customers. Every step counts, and the more effort you put into your online presence, the more it will pay off in the long run.