If you are reading this, there is are high chance that your business involves packaging. Whether you package short-term items for your clients or need them well-safeguarded for long transitions, you must ensure that your choice serves its purpose. In this article, we will explore some quick tips to help you settle on the most functional and aesthetic packaging solution for your business needs while still maintaining your brand goals. Read on!
1. Know the Efficiency in Handling
When it comes to packaging solutions, there are so many options in the market depending on your industry. Some of the most common ones include glass, cardboard, plastic, paper, and even metal. As mentioned above, the best choice entirely depends on the product you are packaging, your budget, and the environmental considerations. Cardboard and paper come across as popular for packaging during shipping, especially for small products. For items that require structural stability and storage during transportation, your best option lies in corrugated cardboard.
Wood is another popular packaging that stands out as an environmentally friendly option. The best thing is that it is compostable and reusable in other ways. You will mostly find it in the food, beverage, automotive, and even construction industries. Whatever packaging you choose, ensure it is efficient in handling and safeguards your product and brand altogether.
2. Check for the Durability and Protection
The other and most important element of good packaging is durability and protection. The kind of package you choose should be able to withstand all the transportation and handling that comes without compromising the item’s safety and intactness. It would be unfortunate if a product reaches a client damaged simply because you chose the wrong options.
Depending on the product in question, consider different options such as corrugated cardboard or foam inserts to ensure maximum protection and durability. This ensures the product reaches the destination regardless of the impact on the road.
3. Choose Customisable Options for Branding and Marketing
Good packaging solutions should allow customisation for your branding and marketing purposes. Remember that the client sees the packaging first before they can access the product inside. For this reason, you only have one chance to create a first impression.
One way to reinforce your brand is by using inkjet printers to bring custom logos or thank you messages on different packaging materials. You must also research the things that make the biggest impact on your key demographics so that you can maximise the same. This is because every industry is continuously evolving especially with the technology and upcoming packaging and sustainable designs.
Conclusion
Evidently, there are different packaging options and solutions to suit your business needs. It all depends on your products, and what you intend to achieve with the selected options. Start by ensuring ultimate protection for the goods in question. You must also check whether the chosen option allows for customisation, especially in branding and marketing. Don’t forget the efficiency in handling as it affects the final impression a client gets. Above everything else, keep an eye on new packaging technologies and developments. This way, you minimise damage, client returns, and any other shipping problems.