Having a social media presence is essential for today’s business owner. It’s a fast and inexpensive way to reach your audience. Having an engaged social media following can really help boost your sales. So the question is, how to you increase your social media engagement?
In this post we look at 7 ways to boost your social media engagement for your brand.
1 Hire a social media manager
With more and more people ignoring advertisements and preferring to engage with the brand themselves, social media is a key part of any brand and often a full time job in itself. Investing in a social media manager will help your engagement and your return. There are social media management courses that you can take online if you prefer to run your own show.
2 Be consistent
Consistency and content are key. For consistency it’s all about your presence. Show up daily. Play the algorithm game. There is little point being really engaging on social media for a week then ignoring it for two weeks. You need to make your presence known.
3 Content
What you are posting is key for engaging your customers and getting those likes, comments and shares. Ask your audience questions, create polls, offer incentives. Always have great visuals, whether it’s graphics, photography, or videos.
4 Create a story
Successful brands tell a story. They connect with their audience through their story about what they do and why they do it. Use social media to tell your story and engage your customers. Through your story comes your brand’s personality. Your customers are far more likely to engage with a human story than a logo. The recent viral #freecuthburt campaign from Aldi was a great example of how brands can be human in their social media presence and showcase a personality.
5 Create events
Live product demonstrations, virtual events, or interviews can be a great way of getting engagement. A live streaming company can help you execute this to maximise your social media engagement. Be sure to advertise the event and create a build up before going live. You can even offer incentives for your audience to join.
6 Collaborate with influencers
Working with influencers is a great way to create a buzz about your product. Whether it’s through reviews or social media content. Influencers have built trust and credibility with their audience, and show great creativity when it comes to advertising. Consider whether you are aiming to reach the most amount of people, or a specific demographic when considering which influencers to work with to get the most engagement from your audience.
7 Be engaged
To be engaging, you also need to be engaged with your audience. Follow people, respond to comments, reply to messages, share positive feedback and tag people in it.
Ultimately with social media you need to remember that it’s ok not to reach all of the people. You just need to reach the right people. Focus on engaging your target audience for maximum results.