Lifestyle Branding: Why Experience Matters More Than Ever
In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…
5 Creative Ways Companies Use Wristbands for Marketing Campaigns
Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…
Seasonality in ecommerce: sell the right things, at the right time
By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…
How to Launch Your Own Payment Service Without Spending a Fortune on Development
For most people in the industry, the idea of launching a payment service comes with a certain mental picture: a war chest of capital, a floor full of engineers, and a project plan that runs well past the one-year mark. It’s the sort of venture only banks or heavily funded scale-ups can realistically attempt —…
AH Interiors Corner Wardrobe with Mirror Review – Space-Saving Elegance for Your Bedroom
When it comes to combining practical storage with stylish design, few furniture pieces are as versatile as the corner wardrobe with mirror. Designed to fit snugly into unused corners, these wardrobes not only maximise your bedroom’s storage capacity but also add a touch of elegance and depth to your space. AH Interiors, a well-established name…
Cracking the code: Mastering ecommerce integrations without the headache
by Dave McEvoy, CEO, DMAC Media In today’s retail environment, ecommerce is no longer a “nice to have” – it’s essential. Platforms like Shopify, WooCommerce, and Squarespace have made selling online more accessible than ever. But for many business owners, launching the store is just the beginning. Once you start gaining traction, you’ll likely want…
Top 10 Benefits of Using a Real Estate CRM for Estate Agencies
Modern estate agencies face unprecedented challenges in managing complex client relationships, property portfolios, and market dynamics that demand sophisticated technology solutions for competitive success. Customer Relationship Management (CRM) systems specifically designed for real estate provide comprehensive platforms that transform agency operations through improved client management, automated workflows, and data-driven insights that enhance both productivity and…
How to Start a Business in the UK
Starting your own business is an opportunity to become your own boss. There are many different types of small businesses that you can start, from consultancy services run from home to designing and creating jewellery in a studio, from catering to a mobile food van, from beauty salons to running a shop. Here’s what you…
Why Metrics Alone Can’t Drive Better Coaching for Remote Teams
You can see the numbers. Attendance rates, task completions, and idle time all sit neatly in reports. But none of these tell you why SLA performance slipped last night or why queue times keep creeping up on certain shifts. Without context, metrics become noise instead of clarity. This article explores how to go beyond basic…
The Krafted Connex: This Summer’s Must Have Travel Gadget
This handy and multi-purpose tool from Krafted can connect all kinds of tech for charging and data. It has USB-C, USB-A, Micro USB and Lightning connectors. Connex is a pocket-sized, travel friendly gadget which keeps you connected on the go. Connex offers a seamless and streamlined way to charge and connect a variety of gadgets,…
DIY Smartphone Tripod Stand: A Practical Guide
Creating stable, high-quality content doesn’t always require expensive gear. If you’re a content creator, student, or remote worker, a tripod stand can significantly improve your video quality. The good news is, you can build a DIY smartphone tripod stand at home with simple materials. This guide will show you a few easy and effective methods…
The Hidden Factor Alejandro Betancourt López Uses to Predict Energy Market Winners
The sustainable energy revolution has fundamentally altered competitive dynamics across global markets, yet many promising technologies continue to struggle with commercial viability. This disconnect between technological advancements and market success reveals a critical gap that forward-thinking investors, such as Alejandro Betancourt López, have identified as central to the energy sector’s transformation. Recent analysis from the…