Does everything Elon Musk touches turn to gold? Here’s how his business ventures are doing

Multi-billionaire Elon Musk is an entrepreneur known for his success across a range of business ventures, and is respected for his willingness to take risks and set goals that most investors and entrepreneurs wouldn’t even consider.

But does it always pay off? Whilst the success of a business can change regularly, the team at Business Name Generator have compiled a list of Musk’s most and least successful business ventures.

Tesla, Inc.

Topping the table as Musk’s most successful business venture is Tesla, his electric car manufacturing company with a market capitalisation of $773.61 billion (£607.61 billion). Tesla has been significantly successful in playing a key role in the movement towards electric vehicles and making cars that use renewable energy popular. Alongside being known for being environmentally friendly, Tesla cars have also been successful as a result of their high-end performance, sleek, modern style and innovative features.


Elon Musk founded the company SpaceX in an attempt to reduce the cost of space transportation and make the dream of colonising Mars a reality. The business has already achieved a number of milestones, including its first orbital rocket Falcon 1, the two-stage rocket Falcon 9, and the Falcon Heavy rocket. The company has also secured contracts with NASA for various space missions in the future.


Co-founder Elon Musk played a pivotal role in the creation and development of PayPal, an online payment platform that offered services for electronic money transfers and online payments. The company was then acquired by eBay in 2002 for $1.5 billion in stock, a successful sale that provided Elon Musk with a substantial figure for future ventures.

X (formerly known as Twitter)

Musk’s acquisition of social media platform Twitter in October 2022 cost a whopping $44 billion. Since becoming the owner of the platform, it has been heavily criticised for facilitating hate speech and giving a platform to those who had previously been banned. The most recent developments on the platform have included the name being changed to ‘X’ with the new concept being modelled on WeChat, the Chinese platform that lets you perform multiple functions, from sending messages to ordering services and making payments.


The purpose of the SolarCity venture was to provide solar energy solutions to a range of residential, commercial, and industrial customers. Unfortunately, the company faced many financial challenges and accumulated a large amount of debt. However, this didn’t lose Musk’s interest and the company was acquired by Tesla in 2016.


Musk’s investment in The Hyperloop venture is yet to come to fruition, as the concept of creating a high-speed transportation system in a near-vacuum tube, is yet to be built. However, it isn’t all doom and gloom, as there has been some progress with prototype testing and excitement around the idea. Despite this, the business is facing technical challenges, safety concerns and struggles with changing people’s perceptions of travel.

The Boring Company

One of Musk’s business ventures that is yet to really make an impact is The Boring Company. Set up with a name that’s not doing it any favours, the purpose of the company was to address traffic congestion, through the construction of innovative tunnelling and underground transportation systems. However, the company has faced a number of challenges as a result of regulations and received lots of scepticism around their over-ambitious projects.

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