Let’s face it- reviews can make or break your business. And when it comes to Google reviews, the impact has been enormous. Woo suite has revealed that nearly 59% of people use Google to read reviews online. Owing to the data, Google Reviews is an integral part of the sales funnel.
As a result, businesses have started to embed Google reviews on websites. A Google review widget on the website has helped the firms to acquire social proof and smoothen the sales process. Your visitors are not going to believe what you say about your business. But the word of mouth and personal recommendation adds a human touch to your website.
So, if you are still boggling over the effectiveness of Google Reviews on websites, you have come to the right place. This blog discusses the advantages of Google reviews on websites you can leverage; followed by tactics you can use to fetch Google reviews for your business. So without beating about the bush, let’s dive right into it.
Advantages of Google Reviews on Website in 2023
When making purchasing decisions, customers now have more than enough options. They spend ample amounts of time knowing deeply about the product. And why shouldn’t they? After all, it’s wise to respect one’s hard-earned money. This is where the Google review widget can help both parties involved.
1. Builds Brand Trust
One of the biggest challenges of the digital world is that it has changed how people trust, make decisions and consume. To satisfy your visitors that you are honest with them, you must first serve them with an open account of perceived risks that you have solved regarding your business.
In such a situation, a Google review widget on a website can help you optimize all of your customer experience in one place. Once you showcase the Google reviews on the website, your visitors will figure out what your business is doing right more easily. When people look at the recommendations of people like them, they are likely to trust your brand even more.
2. Creates a Feedback Loop
Have you ever considered becoming your customers’ favorite? If yes, then how about creating a Halo effect?
A Halo effect in marketing is a consumer’s favoritism towards a brand or business due to a positive personal experience.
So showcasing Google reviews by the customers on the website makes them feel valued and loved. As a result, you become your customers’ favorite. So the bottom line is, if you give your customers one positive experience, you earn a loyal customer for life who is likely to refer your brand to other people.
More importantly, by joining the bandwagon, more people would share their positive experiences about your business on Google reviews to enjoy the limelight of a brand’s website.
3. Builds Trust In Your Services
How would you feel if you got a peep into the product or service even before purchasing them?
It would be great. Isn’t it?
What is a Google Review widget does to your business? Customers love when you address their pain points.
For example, suppose you own a hand blender brand and know that your potential customers’ deciding point is if the appliance is good at mixing soothing ingredients, such as for making mayonnaise. In such situations, you can showcase positive reviews that resonate with this pain point.
But note that when you embed Google reviews on a website, it is optional that you showcase all the sugarcoated reviews on your website. You can add reviews with 3 or 4 stars and back them up with a case study. This case study will help the customers to know how you have bridged the gaps in your business over time.
How To Fetch Google Reviews For Your Business?
If there are not enough reviews about your business, you can certainly not show them on a website. While the benefits of Google reviews on websites are immense, it isn’t easy to fetch customer reviews. However, we recommend you avoid scams like buying and writing fake reviews. As a business owner, you should stick to gaining organic reviews and showcasing Google reviews on websites. But fetching reviews can still be strategized.
a). Ask In Person
Asking in person for reviews is one of the primary methods of gaining reviews. However, most business owners feel ashamed of asking for it, regardless of how essential Google reviews are for their business. The thing is if you won’t speak up, how would they know?
You can educate your customers about how Google reviews help you improve your services.
b). Respond To Google Reviews
Once you have received the review, it is not wise to leave it unattended. No matter how negative the thought is, you are supposed to reply to it sincerely as a business owner. Your heartfelt behavior can change a negative review into a positive one. Your responsible attitude towards your customers can help you stand out.
c). Create an Explainer Video
Most customers back out when told to write a review because they find the process complicated. To curb this situation, you can create an explainer video and a clear pathway for your customers to leave a Google review.
In A Nutshell
Trust is one of the valuable currencies when it comes to business. And the best part is you can easily win it through honest reviews and a positive attitude toward the company. Google review widget can provide insight into your products and services at the gateway of your website.
So, once you embed Google reviews on a website, you can sigh relief and let it do its job.