In years gone by marketing could be a complicated, time consuming and expensive affair for businesses. However, these days there is far more choice thanks to the availability of the Internet. Businesses now use everything from the power of social networks through to their own websites to market their goods, services and brands both effectively and affordably.
There are various different methods that businesses tend to use on a regular basis to not only marketing their goods and services but also to engage more effectively with their target audience. These are methods that are just as valuable for small businesses as well as large ones, which is one of the many reasons that they have become so widely used.
Some of the key strategies that are used
One of the popular forms of marketing for companies these days is through the use of social media platforms. This is something that is not only quick and simple but also very effective in terms of building a rapport with the target market as well as informing them about news, products, services and the business. Huge numbers of companies now deploy this method including Alken Maes, which offered free beer to anyone with the surname Maes providing they shared the post with at least twenty of their friends. This resulted in thousands of people changing their name to Maes on social networking site Facebook and then sharing the post.
Another excellent strategy used by companies is to provide access to exciting or unusual online offers via their own websites. For instance, take the Tell Us Your Dream promotion at Dream Bingo, which is a gaming site that offers access to exciting games as well as generous deposit bonuses for players. This prmotion means that UK bingo players can win exciting dream prizes from a wardrobe of new clothes to a luxury car. Another company that uses this type of strategy is the freebie site My Offers, which also gives away some great prizes including some fabulous holidays in their travel competitions. You can also enter competitions and win some great prizes at OfferX, which offers daily and features prizes.
A third method of marketing that has become increasingly popular is using newsletters to convey information to subscribers by email, such as that used by Pop Sugar. This provides a fast, convenient and cost effective method of passing on information, offers and news about the company as well as boosting the chances of your email newsletters being passed on by the original recipients forwarding them to others who they think may be interested in your products, goods and services. It also provides a very simple way of keeping your customers up to date on what’s happening or introducing them to new products and services that have been launched or are soon to be introduced.