If you want to try and get more leads to your site then there are a couple of things that you can do about this. It doesn’t matter what type of site you have and it doesn’t even matter how you want to nurture those leads either, because the whole thing is easier than you’d think and it has never been easier for you to get a great result out of your marketing.
Add Forms to the Pages that Have a Lot of Traffic
It’s so important that you are able to benchmark the current site that you have before you track your success. You need to know where you started out and you also need to look at the parts of your site that need the most work as well. Some of your pages may have a brilliant level of lead generation and you might not even realise half the time. For this reason, you need to hire an SEO company so that they can help you to get the support you need. You also need to make sure that you put the work in to make your email marketing is the best that it can be, and that you also track your social media as well.
Measure the Results from Each Lead
Another thing that you need to do is try and test how each of your leads are doing. You also need to try and contribute to your business and there are so many tools out there that can help you with this. You can even try and compare the landing pages that seem to be doing well with the pages that aren’t doing so well. When you do this, you can then find out which pages need some work and you can also work out why one page is more successful than the other as well. This is a fantastic way for you to get the best result out of your marketing in general.
Optimise Every Step of the Process
If someone comes to your site and they are looking for some tips on how they should be caring for their pet then they won’t want to be linked to a site that is all about lawn care. This ultimately means that when you have a blog, you need to link it out to sites that are actually relevant to what you are trying to offer and it also means that you need to try and cater for your audience as well. It is more than possible for you to boost the amount of conversions that you have on your page and when you are able to do this, you will soon be able to get a way better result out of your site and even the work that you put into it as well.
Call to Action
It’s so important that you are able to use contrasting colours on your site. You also need to try and keep your site simple as well. When you do this, your call to action will be way more identifiable and it will also make it much easier for you to guide your users to where they need to be. Of course, if you are unsure as to whether or not you need to do this then look at the site you have right now. You also need to work out if the colours that you have are too similar and you also need to work out if you can find your way through the site to the call to action. If you feel as though the whole thing is just a bit winded or just too long and confusing then try and do something about this. You can easily make the path that people take much simpler and you can also make it much easier for them to become loyal visitors to your site.
Make Them Want to Invest
Of course, when you have a visitor on your site, you want to make sure that they are being talked into investing in your company or your product. If your language is not persuasive enough or if you know that you are just not pushing your customers enough then this could be the reason why they are dropping off at the last page. Try and alter the language you use and make it easier for them to try and invest in you. You will soon see that your results rocket when compared and you will also find that you get way more conversions.