The pandemic disrupted every industry, but some had to struggle more than others. Supply chains were among the ones that bore the brunt. Pharma supply chains were under pressure as the demand for healthcare products was booming amid the crisis. As the situation improves, these businesses have much to consider to prepare themselves for similar situations ahead. Building resilience is the top priority because this is one sector that cannot stop operating, no matter how big a crisis it faces. Here are some ways pharma supply chains can realign in the new normal.
Knowledge and awareness
Pharma supply chains face bigger challenges than those operating in conventional domains. The products they handle are delicate in nature. They need constant monitoring, consistent control, and timely delivery. It is crucial for pharmaceutical companies and supply chain services to ensure that employees handling the products have in-depth knowledge and awareness of the nuances involved in the manufacturing, blister pack co packers, sourcing, transport, and storage of drugs. It will ensure the integrity and safety of products as they reach consumers in different parts of the world. Both are crucial in current times when the world is struggling to come out of the biggest healthcare crisis of all times.
Visibility and compliance
Pandemic or no pandemic, visibility of shipments is crucial for pharma supply chains. They need to know the real-time locations of shipments with life-saving drugs required in different parts of the world. Delays can be fatal for countries struggling with infectious diseases or pandemics. Likewise, companies need to go the extra mile with adherence to regulations. The pharmaceutical industry is a highly regulated one, and these rules apply beyond the manufacturing segment. Even providers involved in the transportation and importation of drugs have to stay a step ahead of these guidelines. Supply chain providers need to keep pace with the evolving regulations, even more, when they ship globally during a worldwide healthcare crisis.
Comeback with smarter marketing
The road to recovery is likely to be a long one for pharma supply chain companies. The competition is still, and it is not easy to acquire and retain customers. Experts at UK marketing management / email data brokers recommend that the only way to make a comeback is by adopting smarter marketing strategies. Companies need to take a more targeted approach to their marketing strategies so that they can do more with less. Collaborating with a data broker is a good idea as they can provide information about potential leads in the industry. Companies can reach out to the right people at the right places without wasting time on gathering data or connecting with leads that will never convert.
Pharma supply chains are looking towards a bright future as global demand is likely to increase in the new normal. But businesses have to realign and adapt to the changing scenario. The competition will get tougher, and evolving regulations will make the landscape more challenging to operate in. The only way to survive and thrive is by taking a new approach with these measures.