If you need some sales materials to give away, send out with orders or inquiries, or for your sales staff to take with them to appointments, creating a sales brochure or arranging for a brochure website design to take place is a terrific option. An excellent brochure would have all of the information about your business that a potential customer would need to know, but not so much that it becomes tedious or difficult to read.
Because designing these brochures and having them produced is not a cheap operation if you want them to look good and do their job (that is, draw people to your company and encourage them to purchase something from you), you need to make sure you have the design just right before you spend money on it. Here are some pointers on how to make a company brochure that sells.
Who Is Your Customer?
Before you start designing and writing your brochure, you need to figure out who you’re going to make it for. Who is your ideal client? Who will purchase your product or service, and hence who will your brochure be directed at?
If you don’t have answers to these issues, you’ll need to do extensive market research. You don’t want to make a brochure that appeals to adolescent boys if your product is mostly purchased by middle-aged ladies. You can hire a market research agency to assist you, or you can simply ask your sales staff who they sell to most often, as well as look at your social media following to see who likes your company right now.
Use AIDA
AIDA is an acronym that stands for attention, interest, desire, and action. If your brochure is to be effective, it must provide all of these elements to your target customers. Ideally, you want to capture the reader’s attention straight away, pique their interest enough to read the brochure, arouse their desire for the product or service you’re marketing, and finally encourage them to contact you or purchase something. If your brochure can achieve all of that, it is worthwhile to have a large number produced and distributed to as many individuals as feasible and ensure the same is replicated on your website – this is becoming more and more important in the digital age.
Show The Benefits
Because people don’t have a lot of time these days, it’s a good idea to divide your material into smaller paragraphs, each with its own title, while constructing your website. People will scan over your brochure’s headlines when they first open it, so they must be passionate and interesting, or they will not want to read on. If the headlines are compelling enough, they will read the whole brochure, and if the entire brochure is compelling enough, they will purchase something.
So it’s better to start with the headlines. They should be eye-catching and include information on the benefits of the product or service you are offering. Informing prospective customers about a product’s benefits is a far better sales tactic than telling them about its features; they can figure out the features for themselves, but the benefits to their life may need to be described further, and that’s what your brochure can be used for.