It can be quite a challenge to successfully rebrand, and there have been some notable disasters. However, keeping it simple usually helps. Changing the logo and informing people of the reasons for a rebrand must be taken seriously if you are to get through a challenging time.
Plan the Project as Well as Possible
Planning is vital in all parts of the business and goes a long way for a rebranding. A specific strategy that outlines everything helps keep people on board and maintains the vision throughout the project. Of course, even for a small company, rebranding is a big task, and you may need help and support. Companies like Reed Professional Services offer expert guidance for company projects with specialist management teams for a refined and streamlined process.
Carefully Consider the Logo
For many people, the logo of your company is the face of it and how they recognize your brand. Therefore, changing the logo is a big decision. Even minor changes can have a dramatic impact, either good or bad. Some of the most common logo changes include bolder colours and sleeker designs that represent the time. Yet a logo change can also represent a change in policies and endear your business to the core audience while appealing to a new demographic.
Successfully Rebrand with Audience Appeal
With the audience in mind, go ahead with a rebrand. This is a core part of rebranding that many companies fail to see. While most will rebrand every 7 to 10 years, they miss the opportunity to appeal to the audience. The perception of your brand is a vital part of this. For example, rebranding can include changing colours to reflect a core business change, such as investing in sustainable practices. Yet mission statements and policies are also an integral part of this.
Let People Know the Reasons Why
Loyal customers can be lost if they don’t understand the reasons for a rebrand or if you don’t communicate with them. Some will be apprehensive about it, but most will come around if they know the reasons and believe they are valid. Employees are also a core part of rebranding. Employees can also act as a kind of ambassador for rebranding. These are usually the first to know and can spread the message about your rebranding efforts to anyone they know.
Incorporate it as Part of the Vision
Rebranding is best done to reflect what your company aims to become and not what it is right now. All companies have a vision of what they want to be, and branding plays a critical role in this. Consider health food companies with high performance. They are swamped with competition. But the ones that do well incorporate their vision into everything they do. This includes offering free advice and information and keeping up with the current market sector.
Summary
Planning as well as possible is the best way to successfully rebrand your company. Consultation companies can help with this. However, you must keep the core audience in mind when changing anything. And use your rebranding to enhance the company’s mission and vision.