My main advice would be to view customer feedback as an opportunity rather than a threat – Alex Bozhin, co-founder of GINIX

Today, we’re speaking with Alex Bozhin, co-founder of GINIX, an AI-powered review management platform. Alex, thank you for joining us.

Can you tell us what inspired you to create GINIX?

Alex Bozhin: Thank you for having me. The inspiration for GINIX came from observing the challenges businesses face in managing their online reputations. We noticed that many companies, especially smaller ones, were struggling to keep track of reviews across multiple platforms. We wanted to create a solution that would make this process easier and more efficient.

How does GINIX differ from other review management tools on the market?

Alex: What sets GINIX apart is our use of advanced AI algorithms to not only aggregate reviews from over 100 different websites but also to analyze their sentiment. We provide real-time notifications and insights that allow businesses to quickly identify trends and respond to feedback effectively. Our goal is to give companies a comprehensive view of their online reputation without them having to spend hours manually searching for and analyzing reviews.

Can you share some statistics about the impact of reviews on businesses?

Alex: Absolutely. Our research, along with industry studies, has shown that a single negative review can cost a business up to 30 potential customers. On the flip side, 40 positive reviews can offset the damage of one negative review. We’ve also found that companies responding to at least 25% of their reviews see an average revenue increase of 35%. These numbers really highlight the importance of active review management.

That’s impressive. How does GINIX help businesses leverage these statistics?

Alex: GINIX makes it easier for businesses to stay on top of their reviews and respond promptly. Our platform provides alerts for new reviews, allowing companies to address negative feedback quickly and thank customers for positive comments. We also offer analytical tools that help businesses track their review trends over time, giving them insights into areas where they can improve their products or services.

What challenges did you face in developing GINIX?

Alex: One of the biggest challenges was ensuring our AI could accurately analyze sentiment across various types of reviews and platforms. We’ve invested a lot of time in refining our algorithms to provide reliable insights. Another challenge was creating a user interface that would be intuitive for businesses of all sizes, from small local shops to large corporations.

Looking ahead, what developments do you see in the field of online reputation management?

Alex: I believe we’ll see an increasing integration of AI and machine learning in this field. As these technologies advance, we’ll be able to provide even more nuanced insights and predictive analytics. We’re also likely to see a greater emphasis on proactive reputation management, where businesses can identify and address potential issues before they result in negative reviews.

Finally, what advice would you give to businesses struggling with their online reputation?

Alex: My main advice would be to view customer feedback as an opportunity rather than a threat. Engage with your customers, respond to their reviews – both positive and negative – and use the insights gained to continuously improve your business. And of course, consider using a tool like GINIX to help streamline this process and ensure you’re not missing any important feedback.


Photo belongs to Alex Bozhin and Marketme was granted permission to publish it.


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