By now, you will know that social media plays a big part in any brand’s marketing efforts. Most of us spend several hours on various social networks like Facebook and Twitter each day. It’s a well-known fact that what we see on those platforms influences our buying choices.
If you’re new to social media marketing, you might be unsure where to start. Sure, the Web is full of online guides that tell you best practices. But, if you’re a newbie, how do you begin? These six simple strategies will help you get started.
- Tell everyone and their dog that you’re on social media
You can add links to your social media profiles from your website and other online platforms. Don’t forget to do so in the offline world too!
- Choose the right social media platforms for your needs
Facebook and Twitter aren’t the only platforms you can use. Entrepreneurs should consider others like Instagram, Pinterest and even LinkedIn.
- Get new followers
If you’ve set up new social media profiles, how can you market them? Many platforms offer advertising that enables you to reach out to your target audience.
- Interact with your followers
Asking questions and sharing funny memes might seem like a waste of time. But, they are brilliant ways of engaging with your fans. Plus, it increases the chances of your content going viral.
- Make your content relevant
Would you buy a magazine if it covered a subject that didn’t interest you? Of course not! Content relevancy is critical to capturing your audience on social media. Talk about things that matter to them – and how you can help.
- Make your branding memorable
Don’t be one of those brands that have a dull logo or catchphrase. Make your branding memorable and uniform outside of social media too. Here are some logo design strategies to help you:
Infographic By Brand Strategy Agency