The growth of the Internet has been exponential. This multifaceted communication tool has revolutionized the ways we live, work, and communicate. Furthermore, it has influenced the way brands develop and communicate with customers. With such a powerful technology at their disposal, it’s no wonder businesses, and brands have diversified the way they advertise and communicate – online market strategies refer to marketing and advertising strategies that are now more effective than ever.
Social Media Marketing
It’s no longer enough for a business or brand to simply advertise their products via display ads or commercials. With the advent of social media, it has become vital to engage with customers regularly on social channels. This has a two-way benefit. Brands can get a sense of how customers are responding to products and adapt them where necessary. On the customer’s side, they get to communicate their ideas to the brand and help shape the future of the products; learn How To Advertise On Facebook here.
Google Maps, Google Reviews, and Google Ads from Google’s Search and Display advertising tools that makeup 33% of all online advertising. The only near competitor is Facebook. With this in mind, Google Advertising must have a strategy for your business or brand; it can inform your customers, help drive traffic, make your business visible online, and help convert leads. Google advertising is not hard to set up and use; you will very quickly notice a difference in your returns.
Email Marketing and Segmentation
Segmentation refers to the practice of separating your target audience into groups based on demographics or customer behaviour. Analytical data will give you useful information on how best to do this. Segmenting your audience allows you to present them with the best service at the best time. This is where email marketing comes in. With an effectively segmented audience, you can reach the right customers at the right times.
A lot of time and energy is spent on generating and converting leads. It’s no surprise since this seems to be the main practice that drives revenue. However, it is severely damaging to your brand’s revenue streams if you don’t effectively retain the customers you convert. Having made a sale, you now have a lot of positive customer data, such as their email address. Don’t forget to retarget them in the future with similar products and follow up on how happy they are with your product.
Influencer marketing takes advertising one step closer to a conversation with a friend. Given the choice, would you buy an item advertised on television or one that is recommended to you by a friend? Most people would go with the latter, which is why influencer marketing is so effective. Influencers have their own social media channels and dedicated followings; when they tell you a product is good, you are psychologically more likely to listen. A bond of trust is developed between you and the influencer through personal choice, so it makes the advertising that is not more personal and effective.