Optimizing Your Content for StumbleUpon Engagement.

StumbleUpon’s community is filled with active users who love to discover and share content from a wide variety of topics and interests. One of the best ways to earn your blog some new traffic or more exposure is to promote your content on the platform. When done properly, StumbleUpon users will engage and interact endlessly like no other social sharing medium.

While there are never any guarantees in the world of social media and content sharing, there are some steps you can take to ensure your content sees much higher engagement ratings. Today, we’re going to take a look at ways you can tailor your content to boost success on StumbleUpon.

Use StumbleUpon’s Advertising System

Even if you have a small budget, you can take advantage of the StumbleUpon ad system. According to the company, you can “cost-effectively” target specific demographics, but one of the easiest ways to run an ad-campaign is to use the auto-targeting feature.

The best part about StumbleUpon’s advertising system is its extensive analytics tools that allow you to track how well your content is doing and how much exposure you’re getting from an advert. The StumbleUpon system additionally provides a “free organic traffic boost” for portals with popular content.

Running an ad campaign is not always viable, especially for smaller businesses and brands. However, StumbleUpon’s ad system has actually been designed for everyone. If you want to bring in a little more traffic or boost engagement for your blog, it won’t hurt to take a look.

Rack up Those Badges

We’re not talking about the kind of badges you earn for completing activities like the ones in Boy Scouts or Girl Scouts. We’re talking about displaying StumbleUpon social badges on your blog and site so viewers can share your content.

A StumbleUpon badge allows viewers to submit, rate and share your content without ever having to leave your site. Every time a user rates or submits your content, it becomes more and more likely other users from a community of more than 14 million will also see and engage with it.

If you’re not well versed in design, you can use simple copy and paste badges, which can be implemented anywhere on your site or blog. If you want the badge theme to match, you can take advantage of the StumbleUpon badge API, which will help you build your own social badge for your site.

All in all, make sure you are offering viewers the chance to submit, rate and share your content through StumbleUpon, otherwise you’re missing out big time.

Ensure Your Site or Blog Is Seamless

StumbleUpon users will often explore sites they land on further. The best way to ensure this happens is to provide a seamless experience for your visitors by offering concise visuals and responsive navigation. Don’t forget to use elements like a related posts section, other recommended content and more.

You don’t always have to go out of your way to offer a seamless design either. American Piezo, a company that develops sonar detection systems, has done just that with their company website. Notice how their navigation menu is always visible and readily accessible? All avenues are also clearly labeled to provide a concise sitemap. There are subtle calls to action designed to encourage viewers to stick around too.

Give your viewers a reason to continue browsing your site, and they just may stick around for a while.

There are more than 14 million users out there waiting to submit, rate and share your content on StumbleUpon. What are you waiting for? Heed these tips, and you’ll start reaping the benefits of higher engagement ratings and increased traffic.

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Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.