Remove These Obstacles from Your Ecommerce Website to Improve Results

When you’re aiming to sell to people, it’s up to you to make it as easy as possible for the customer. They have no obligation to buy what you’re trying to sell. Instead, you need to be the one giving visitors to your ecommerce website a reason to buy. You also need to remove the things that are stopping that from happening.

Some obstacles can really stop your website reaching its customers and its full potential. People are not going to persist with your website if it’s not easy to use. So, here are the common obstacles that you might need to remove from your ecommerce website. When you do, results and sales should improve.

Poor Navigation

Navigation is a big issue that you’ll need to confront on your website. Having a website that is very difficult to navigate will only make your life much harder. It’s not something that you can afford to let happen. So, use experts, such as a CRO agency, and see what kind of structure will be best for customers. Having a structure that is complicated and far too difficult to use will cause potential customers to turn away. You don’t want that to happen,  so don’t hesitate in taking action soon.


Is your website filled with jargon and complicated language that only confuses the people who visit it? If the answer is yes, this is something that needs to change pretty urgently. You can’t expect people to persist with your website if they can’t even understand the information you’re firing at them. People will also become bored, and their eyes will glaze over if you give them too much complicated information to read. Your website should always aim to make things as simple and as easy to understand as possible for visitors and customers.


When a visitor to your ecommerce website is instantly bombarded with popups, it puts them off. No one wants to have to close all those boxes and wait for the excessive loading times. It’s just another way to cause people to leave your website. People’s attention spans are short, and they don’t have time to waste. So, remove popup adverts from your website if you can. You should also aim to minimise other popup graphics on your website. Many websites encourage visitors to enter their email address and sign up to a newsletter. But most people don’t want to do that anyway.

Distracted and Incoherent Style

If the style and design of your website are all over the place, you have a problem. It makes the whole website appear shoddy, amateur and incomplete. Those are not the kinds of words that you want to have associated with your ecommerce website. So, make sure that these problems are corrected. Work alongside someone who understands web design to make all the necessary changes. You should be aiming for a style and design that is consistent, visually appealing and also simple. If you can manage to do that, you’ll be on the right track.


Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.