SEO Guide: Search Engine Optimisation for Beginners | Ni SEO Agency

No matter how great a website you build, if you don’t use SEO techniques and tactics, then you’re not going to get as many visitors to your site as you possibly can otherwise. Then again, if you’re totally new to SEO, it can be frightening and intimidating though. Relax, because if you keep reading into the following paragraphs, you’ll read plenty of search engine optimisation for beginners tips and advice.

If you’re looking to work SEO ideas into your website design, focus on having more shorter pieces on one related topic instead of a single long one. Longer pages are sometimes frowned upon by search engines over pages that directly answer questions that users might have. Still, having said that, long-form content that is focused and yet in-depth can also be favoured.

One of the most important and yet understated things about SEO is having patience. This is not an instant process, and you need to be willing to wait for your results. Large volumes of new traffic are possible, but they won’t happen right away. SEO changes might take as long as six weeks to start showing any signs of success, and if you’re a new website with a domain that hasn’t been used before, it can take up to six months to gain real traction.

Get new visitors to stay on your site as long as you can with engaging content that is useful to them. The rapport you have with them will actually boost your PageRank. Interactive forums and discussion areas are effective ways to get visitors to either stick around a while, come back often, or both.

Descriptive title tags are useful in helping search engines find and then read your content with ease. Aim for less than 60 characters, given that many search engines will cut off the content display past that point.

Whenever you can, write about current events or topics that you can tie into your website’s focus. You might draw in visitors doing unrelated searches, but you’ll also be posting timely and up-to-date content that Google loves to see.

Above all else, be sure that your website is free of errors and stays user-friendly. Nothing will scatter visitors in other directions faster than typos and obvious grammar errors. Also, make sure you check out your links frequently to be sure that they’re all working and pointing to the places that they’re supposed to. Fortunately, there are websites and programs you can use to automate this process.

Never publish an article more than once on your website. Google will detect duplicate content and avoid ranking either copy. For that matter, make sure your content is distinct from everything else online by using Copyscape or Plagium.

No one wants to see their website fail to deliver its message and be useful to readers. You might know that SEO is what you need to learn, but you also might know that you don’t know much about it. However, now that you have read this article, you have learned at least a few pointers about search engine optimisation for beginners that you can use as a starting point and building block to your website success.

SOURCE: Ni SEO Company – the UK’s leading provider of premium quality search engine optimisation services.


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