Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)

6th May 2014

I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…

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How to Improve Social Media Shares of your Content Marketing.

8th March 2014

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

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To buy or not to buy .. fans and followers..

3rd February 2014

  One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following.  Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…

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