snapchat

How Marketers Can Take Advantage of the New Snapchat

12th May 2014

Up till now, Snapchat has been an app that lives in the moment, until all communication is gone. Its ephemeral nature made it fun for users but not all that useful for marketers, who get nothing out of sending a photo with a few words that almost immediately disappears. There was no ability to engage…

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SnapChat: What Parents Need to Know

12th April 2014

What is SnapChat? SnapChat is a mobile app that allows users to take a photo – known as a “snap” – then caption it (or draw on it) before sending it to one or more other SnapChat users. The recipient of the SnapChat will only be able to view the snap for up to 10…

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Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media.

7th March 2014

Introducing Snapchat or: How I Learned to Stop Worrying and Understand New Social Media. Facebook is 10. In social media terms, that’s old – very old. Along with Twitter, YouTube, and to a lesser extent Instagram, many companies are only just coming to realise the potential of these established channels. To have to think, let…

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