Nowadays, digital is the way to go. Between accessing the power of the internet and using the connectivity of business networks, it’s fast becoming true that you can’t afford to not establish some sort of tech component in your business. But we know how the idea of getting into tech can be intimidating to new users. For that reason, we’ll look at not only how to make your tech easier to stay on top of, but how it make the business as a whole easier.
Running a network of devices and storing data sounds like it might be a full-time job. However, the truth is that it likely won’t need fixes or reconfigurations as often as you expect. Often, a smaller-to-medium sized business will find that hiring an IT-specialized employee means hiring someone who spends a lot of their time doing nothing at all. Instead, you can entrust the smooth running of your systems to expert IT support services. Outsourced companies are there when you need them, but they’re not taking up precious payroll when they’re not needed.
Making social media manageable
One of the uses you’ll have of your new tech approach is the extensive and effective methods of online marketing. Your social media accounts are going to be high-priority in that strategy. But that doesn’t mean you and your staff have to spend all day on lots of different platforms. Using social media tools like Sproutsocial, you can observe and act by watching all accounts at once. Meaning a lot less time is spent jumping from one platform to the other.
Automation is the key
A lot of the work done on the computer might not even have to be done by you and your team. Automation tools exist for all kinds of purposes. You can make your HR data take care of itself, your payroll and accounting tracking your finances and pay when it needs to, and you can even automate communication like email.
Staying up to date
Being aware of the changes in the industry, in trends, and in technology, is important to a business. You need to make sure you’re not falling behind the curve. To that end, using RSS feeds can make it a lot easier to keep abreast of the latest developments. If your business uses a blog for content marketing, you can even incorporate RSS yourself.
Keeping an eye on the market
Besides the broader news of the market, you want to know how your peers in it are doing specifically. Competitive surveillance gives you a much better idea at not only what they’re marketing and providing, but how well it’s working. Instead of having to do it all yourself by constantly checking their online presence, you can use services like WhatRunsWhere that can do it for you. That way, you get the data you need without having to look for it, leaving you more time to simply act on it and adapt.
With the right help and the right tools, your tech isn’t going to need much work from you at all. In fact, it can provide you with the means to make your workplace significantly more productive.