If you have ever tried online marketing, chances are that you find it hard to get your messages stand out and get noticed by the right people. If you keep on doing the same thing as everyone else, chances are that you will get the same results. There are, however, some little known advertising methods that will get you an edge over the competition. Read about them below.
Facebook Lives and Webinars
If you are in the coaching and consulting business, chances are that you are finding it hard to gain the trust of your audience. Creating a group of followers and providing content every day is essential. For a coaching and consulting business, you will need to create a yes funnel. This means that you are giving your audience the chance to say yes multiple times, so they feel like they know and trust you.
If you find it hard to get people to open your emails and you want to qualify your leads before you invest time and energy, you can also try messenger ads. They are amazing if you would like to create a survey or competition, and are searching for a cost effective way of monitoring your market’s behavior. Let’s say that you are selling a high ticket item, and are meeting people who simply don’t have the budget. Is this the best use of your time? Of course, it is not.
Educating your audience is also important. You will need to make sure that you are offering value and are providing a lot of information to help them make an informed decision about the packages and products you are offering. Creating explainer videos is not as hard as it sounds; in fact, you can turn your articles or your PowerPoint presentations into a video and engage with people better.
Creative Display Ads
Display ads should not be boring. There are so many great ways of making your content and your links stand out. Google now offers you to post images, and you can also try ad waterfalls. It is hard to get the attention of people, and for this your links will have to be different and stand out. You should always look at your online advertising from your potential customer’s experience.
If you want to combine providing value with branding, you can reach out and find other influencers or people who can help you build your own business. Guest blogging can be a great way of finding your target market and connecting with them through offering valuable information. Look for websites where you can get featured as a guest blogger or author and make sure that their content is relevant to your industry.
To make the most out of your advertising results, you will need to experiment and find the winners, while losing the losers. If one way of marketing your business online is not working, stop throwing money into it and something new.