Tips for Running a Successful Business Blog

Business owners can benefit greatly from running a blog. It is an effective way to generate more web traffic to promote your company and your brand online.

Advantages of Having a Business Blog

Here are two of the best reasons why you should have a blog:

  1. It will boost your website’s traffic and target potential clients.

There are many ways to advertise companies, brands, products, and services online (PPC, video marketing, social media platforms, advertising marketplaces such as, etc.).

However, a business blog promotes your business in a more passive, indirect way. That doesn’t mean it is less effective for targeting potential clients. What a blog does is to boost website traffic, to get new visitors into your main brand site, and to give you a better reputation as an industry expert.  

  1. It creates connections.

Using a business blog, you will be able to establish a community through sharing and connecting, particularly in the comments area. You will be able to develop a community by responding to comments, making you more relatable and approachable to people (and potential clients). This process will also allow you to learn a great deal about your audience, giving you valuable information about your target market, what interests them, what excites them, etc.

Making Your Blog a Success: Useful Tips

Here are some useful tips for running a successful business blog:

  1. Find a unique angle.

The information that you provide should be relevant, useful, and valuable to readers. If you deliver posts that offer a unique angle about the discussed topic, something that they have never heard or seen before, they will most likely become regular readers. Another way of finding a unique angle for your business blog is by focusing on a specific geographic area or an economic region that nobody else is covering yet. You will have little to no competition if you focus on a particular area and write about your specific niche in an in-depth way.

  1. Make your posts consistent.

One of the ways to establish a nice amount of traffic and following is to make your posts consistent. While there are no hard and fast rules on the frequency of posts, the most important thing is to have a consistent schedule. Whether you post twice a week or every day, your readers need to be informed when they should expect new content (and no, posting once or twice a month is just not enough).

  1. Be interactive.

We have established earlier that having a business blog is a useful tool to build an online community. One way of doing this is to be collaborative and form partnerships with other content producers and creators (whether it’s text, video, etc.). You can ask your partners to contribute fresh content to your blog, an approach that will help to grow the website’s traffic and build your email subscribers list. This also benefits your partners because it generates visitors, backlinks, and leads for them as well.

Asking and responding to comments will also make your readers feel that they are valued. It would be best if you made it a point to invite readers to give their comments and suggestions on every post. It is also important to acknowledge their comments, whether they agree with you or not.  


Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.