Two Easy Steps To Grow Your Online Presence

The way that the business world work now means that there is an increasing need for each and every business to have a strong online presence, that’s not only successful but memorable. By achieving this you are able to increase your brand’s reputation, and establish a figure of authority on the market. Some businesses struggle with knowing where to start let alone maintain a good online presence so this is where this guide comes in. Here are Two easy steps for you to follow that will hopefully help you to increase your online presence. 


Make Sure Your Website Is Optimized

There really is no reason why you shouldn’t have a website as a business, in fact, it should be one of the first things you do especially if you’ve already started to trade. This is why it is so surprising that the facts show that only fifty-one percent of small businesses are currently online. How crazy!? If you are one of them you should see this as a serious concern for your company as ninth-seven percent of consumers use the web to buy products and services. You don’t have to have a complicated website just keep it straightforward with the essentials like pages that showcase your work, a bio, contact information, testimonials, and a blog where you can share your expertise and unique voice.


Whether you’re starting from scratch or looking to update your existing website, you need to make sure that it’s optimized by making sure that it’s mobile friendly, loads correctly and efficiently, includes features such as a click-to-call-button, has up to date information such as company address, phone numbers and email address, is attractive to customers, and use’s SEO (search engine optimisation) effectively. 


Make Use Of Social media Channels

You have probably heard this more time than you can count now. As a business it’s not only important to have a webpage it’s now more important than ever to use platforms such as Facebook, Instagram, and Twitter to promote your products/services and interact with your customers with the aim of gaining footfall to your website or to gain increased sales. However, while engaging and interacting with influencers and customers via social media can be one of the most effective ways to grow your online presence, you don’t have the need to be on every single platform to succeed. Try to focus on one or two primary social channels instead of spreading your resources across too many, you want to aim to easily manage and grow your accounts and have good quality content instead of drips and drabs. In most cases business tens to focus on areas such as Facebook, Twitter, Instagram and now even Youtube. It will be best to research things such as how to rank youtube videos before getting started. 


When you do find your preferred social network, you should aim to create relevant content on a regular basis. Be consistent, this means you try to create a schedule. 


Do you have any other method for growing an online presence as a business? Please share them in the comments section below. 


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