What Are the Benefits of Sales and Marketing Working Together?

Marketing and sales belong together. Together they form “smarketing”, not just a blend of words, but rather, it means that companies can have one single department, who work together in bringing more business to your company. It’s the perfect solution for businesses who want to make it to the top. If you are truly interested in becoming successful, then it is definitely worthwhile combining these two, as you can generate higher revenue, retain more customers and achieve higher win rates.

A Clearer Understanding of the Customer

Both are focused on the customer; however, each is focused on getting something different from the customer. The sales team wants the customer to buy certain products, whilst the marketing team is aimed at getting the customer interested in a certain product. If the two teams don’t communicate, they can end up with different goals, which can make each team’s job a lot harder.

Together though, they are charged with attracting, nurturing and closing deals. In order for this to happen they need to be on the same page about who they need to reach out to, what the customer wants and how to go about closing a deal. Working together creates a better buying experience for the customer as both teams have a clearer understanding of what the customer wants and how to go about things.

More Feedback

Although similar, both marketing and sales are two separate things. However, when you combine them, you get a lot more information and useful feedback, then you would individually. The main issue you might have though, is how do you bring all this information together as a lot of the times, marketing and sales will use two separate platforms to get their information.

Luckily for you, it’s not that hard to sort out, as all you need to do is use a company like Piesync who can help connect the two apps, meaning that both teams get all the information that they need. If you want further information on this, then you can check out this article about how a Salesforce ActiveCampaign connection can help your business. Each app has its specific qualities that can work well for each team. When they are integrated, they can become the perfect apps to help both sales and marketing meet their full potential.

Better Implementation of Customer Feedback

The more information you have, the more likely you are to respect and respond to that shared information. Moreover, there’s a higher chance that both teams would be happy to integrate both systems to make things easier for everything. If the data that they need is now easily accessible, then people will be able to work harder and actually do what needs to be done.

There are so many benefits to combining your sales and marketing team. The main reason to do it though is that it will help please your customers. You want to make sure that your customers are happy and get what they want, as this way, you know that they will keep coming back to you. The hardest part of any business is making sure that the customers stick with you. Once you get loyal customers who feel valued, your business has a higher chance of being successful. When you start your own business, you’ll want to make sure that it is successful. In order to be successful though, you need to be made aware of these reasons to why most businesses fail. If you know why a business will fail, then you should make sure you do everything in your power to make sure your business does not fail.


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