Nowadays, everyone is making content, probably even your grandparents! People are consuming content more than ever, and the amount of content being produced is huge, bigger than ever, too! But if you think about it, if you’re creating content, you’re competing with everyone else and every other business out there in the world.
In fact, did you know that a blog post published every 27 second is a thing? Yes! So, just think about the content not only being published via blogs but also on YouTube and social media! That’s even more competition! So that’s why your content had to go above and beyond.
This isn’t just some generic marketing tip; it’s needed. Your content needs to be unique and otherworldly in order to actually be known. But how can you do that? Is it even worth it? Well, by all means, it’s definitely worth it, and even today, with the massive amount of marketing tools out there, it’s definitely possible! So here’s exactly what you can do to transform your content marketing in 2024!
You Have to Know Your Audience Inside and Out
Assumptions are not allowed; in fact, that’s what’s going to hurt your content. So, you really need to understand that captivating content starts with a deep understanding of your target audience—their demographics, preferences, pain points, and aspirations. Have you done all the market research you could for this? Seriously, you need to be sure that your content addresses the needs and interests of your audience, delivering value and relevance with every piece of content you create.
The Content Needs to be Visually Appealing
It’s not just Gen Z that cares about aesthetics; nowadays, aesthetics are more important for all generations (yes, all of them). In general, visual content has become increasingly important in capturing audience attention and driving engagement across digital channels.
Aesthetics are everything; this is exactly what’s going to captivate your audience! It’s all going to vary, such as how you do animation, images, videos, and even the graphic design and music that’s incorporated. But everything needs to be appealing. At the same time, you still need to ensure that you’re able to convey information and still make it digestible. There’s a special art form to it.
You Always Need to Interact
While yes, sometimes replying to comments can be a bit intimidating, it’s still just needed, and there isn’t really any other way around that. Yes, even the negative comments; sometimes you just need to address those too. It’s that connection that both people and the algorithm favor.
Be sure to foster two-way communication by responding to comments, messages, and inquiries from your audience on social media, blog posts, and other digital platforms. But you need to make sure you nudge them to actually interact, so try to encourage conversations, ask questions, and solicit feedback to foster a sense of community and connection with your audience.
It Will Always Be Quality Over Quantity
It’s true that most social media (YT included) will have algorithms that favor quantities of content. But that doesn’t mean this can be bad content. You can’t post garbage daily; it makes your business look bad, and you can expect a lot of people to unfollow you. Instead, focus on quality. You want to provide value, entertain, and really blow your audience away with what you’re giving them.