WHEN IN ROME packs up a little bit of Rome and sends it right to your door to enjoy whenever the mood strikes.

Created by Rob Malin, Andrea Marchesi and Lorenzo Canali, the WHEN IN ROME business model is to deliver the joy of drinking wines the way the Italians do to your door in the most environmentally sustainable way possible.

Drinking wine from a Bag-in-Box (BiB) generates around 10x less carbon than drinking from a single use glass bottle, according to a study by the Finnish alcohol monopoly, whilst drinking wine from cans generates around 4x less.

My Experience

I received their Mixed Selection Pack, which contains the 3 x 250ml cans they currently have available, one Greco, one Rosato and one Merlot, which equals the same amount inside a standard wine bottle, 75cl.

The packaging on the box is simple but effective, it’s a box you’ll want to open then and there, rather than setting it down for later, when you open the box, you’ll find you 3 cans inside, and I’ve got to say that I am very impressed with the design on the cans, they look exciting and they are very easy to understand, each is an Italian Craft Wine, produced by a cooperative or by family owned vineyards.

Each can has it’s own colour and a name clearly stated, so there is no confusion on what you are drinking, the Greco is a Vino Bianco (White Wine) in the colour blue, the Rosato is a Wino Rosato (Ros√©) which is in the colour pink and the Merlot is a Vino Rossa (Red Wine) which is in the colour red, it’s simple but effective

You also get told who produced each wine, for example, the Greco was produced by Antica Hirpinia, which is a really nice touch, when you turn the can around, you see where in Italy is was made, what grape, the colour, the producer again and that it’s an Italian Wine, you get told the tasting notes, so you know what to expect and a ‘meet the producer’ section where you can find out a little about who made your wine.

Each one of these cans are Vegan Friendly, stated clearly and proudly on the front.

Now after talking about the visuals, I don’t know about you, but I’m thirsty, so let’s click open these cans and see how they taste.

Tasting Notes

Greco Tasting Notes

Aroma – “Gooseberry and green apples on the aroma.”

Flavour – “Green flavours, gooseberry, green apples freshly cut grass and hints of garden herbs.”

Rosato Tasting Notes

Aroma – “Candy floss, rhubarb and sharp red berries on the aroma.”

Flavour – “A pink touch with pink floral, strawberry sherbert and red berries on the palate, with the after taste touching on pink candy floss.”

Merlot Tasting Notes

Aroma – “Dark red berries, redcurrant and cranberries on the aroma.”

Flavour – “Ripe cranberry & redcurrant flavours, showing sophistication that invites you in for another sip.”

There we have my tasting notes, this box is meant to give you a taster of what you could be ordering, if you find a can that you like you can stock up or order a box once a week or once a month, because when, WHEN IN ROME comes knocking, you’d better answer the door.

Oliver Walkey

Focused on product reviews for Marketme. Has a social media following of 14,000 + on Twitter via @DinosaurmanUK.