Regardless of how good your product or service is, as an owner of a small business, you are well aware of how marketing in general is crucial for your business’s success. That’s why you try to make the most of traditional marketing strategies.
But what about digital marketing? Is it also a part of your overall marketing strategy? If it’s not, you’re seriously behind all your competitors.
Today more than ever, digital marketing is indispensable for the success of small businesses. To find out why, keep scrolling down.
What is digital marketing?
To be able to understand all the reasons why digital marketing is so important for small businesses, you first need to understand what it is.
Digital marketing, also called online or internet marketing, involves marketing and advertising across many different digital channels. These channels include websites, social media, mobile devices, search engines, emails, and so on.
Today, digital marketing is very important to all businesses, especially small ones. Digital marketing has many advantages that you as a small business owner can capitalize on.
Let’s see why digital marketing is key for small businesses.
1. Digital marketing allows you to reach your target customers
Knowing how to reach and connect with your target customers should be crucial for the success of your business. This is precisely where digital marketing can help you quite a bit.
Once you develop a good digital marketing strategy, you’ll be able to reach and get to know customers who are most likely to be interested in your products/services.
With the help of different channels such as social media, emails, content writing, and so on, you’ll be able to remind your customers, in a non-intrusive way, of your business.
For example, if you’re a fashion business that sells custom sportswear, you can make the most of social media channels. Social media channels like Instagram have great features such as reels and stories, from which you can easily reach your customers and remind them of your business.
2. Digital marketing helps your brand reputation
Having a solid brand reputation is yet another important step towards becoming a successful business.
Your brand reputation depends on how trustworthy and respected your business is among customers. It also depends on how good your customer service is, how much social proof there is about your brand, and so on. This is once again where you can benefit from digital marketing.
That’s why you need to work on providing the best customer service, you need to ask your customers for referrals and share testimonials and personal stories and other similar things.
Promoting your business online is crucial for your brand reputation.
3. Digital marketing provides equal opportunities
As a small business, you know that there’s very little you can do to compete with large businesses and corporations. They have all the money and resources to always be on top when it comes to traditional marketing and advertising.
But not all is lost. With the help of digital marketing, you can now try to compete with those large businesses. Of course, you need to know how to make the most of digital marketing to be able to swim with the big sharks but that shouldn’t be the problem.
The key is, as we mentioned above, to always know who your target audience is and constantly work on your brand reputation.
4. Digital marketing makes it easy for customers to find your business
Digital marketing can also help you become more visible to all your customers. Nowadays, customers use search engines such as Google to find different information, products, and services.
This means that you’re on the losing end if your business isn’t listed online. All the customers will go to businesses that have an online presence. It’s important to make a Google My Business account that will help your customers find your business when searching for similar products/services you sell.
The Google My Business account will show your potential customers your business information such as an address, phone number, working hours, and so on.
It’s highly important having this account set up if you want to make it easy for customers to find your business.
5. Digital marketing helps you receive higher ROI
To be able to tell if your digital marketing efforts are working, you need to track and measure them. Tracking and measuring your campaigns will also help you receive a higher Return on Investment (ROI).
This is a step many small businesses disregard for some reason. However, tracking and measuring your digital marketing campaigns will help you realize whether or not the money you invested in them is worth it.
Another reason why this step is important has to do with determining which parts of your campaign require more work or a change in approach. By tracking your digital marketing campaigns, you’ll be able to measure their success and receive a higher ROI.
Now that you know all the reasons why digital marketing is important, you can no longer afford to neglect it. If you didn’t have a digital marketing strategy up until now, it’s high time you started working on it. And if you had it but didn’t put much effort into it, now is also the perfect time to improve your digital marketing strategy.
Morgan Rose Elliott is an aromatherapist, yoga instructor, animal lover, a happily married mother of three. She enjoys reading biographies and writing poems, sunny days on the beach and any shape and form of vanilla. Crazy about the ’80s, her favorite band is Duran Duran (although kids prefer Franz Ferdinand, and the husband Blink182) and she is obsessed with Netflix original Stranger Things.