Why use Promotional Products for Brand Recognition

Promotional products are everywhere, many times they go unnoticed and sometimes they stand out very loud. You’ll take note next time you are out and about I am sure, from umbrellas to beer mats, USB sticks to t-shirts, brands are showcased on many everyday products and it is a frequent form of advertising for many businesses across the globe.

It is important to know that people love freebies and especially at events / exhibitions where many of use will have to admit that we love to pick up a free gift or two and to put them in our free branded cloth bags as we walk around the stands. What we must consider is what are the most popular and ones that consumers and potential customers are likely to pick up and keep as it is all about brand recognition so we want our branded products to be used again and again so our logo is seen again and again.

Here are examples of some of the most popular and most successful ie ROI (return on investment) products we can brand and of which many companies online such as Quality Logo Products can provide:

  • Pens
  • Umbrellas
  • Bags
  • USB sticks
  • Note Pads
  • T-Shirts
  • Mobile Phone Accessories
  • Stress Balls
  • Mugs / Cups
  • Confectionery
  • Mouse mats

What the above list tell us is that people like to receive free gifts that they are likely to use frequently. I will put my hand up and say I have a few USB sticks at home branded, I have a couple of mugs in the cupboard I use that are branded and of course I have a stress ball or two handed that are branded!

It does not cost as much as you think nowadays for promotional products and it is easy to order small or large quantities online. I would most certainly say that if you do exhibitions or shows frequently then you should look at some sort of promotional product to give away, try it next time you are at a show and see what the extra footfall you receive is like – You can of course demand a business card / client details on giving away products which of course increases your client database and increases chances of future sales.



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