There is a saying that one picture is worth a thousand words. Cliché? Maybe. But the reason why a phrase becomes a cliché is because there is some element of recurring truth to it. And when it comes to marketing, sometimes saying less with an image can have a greater impact on the customers. The use of original and pertinent images is at the heart of visual marketing. This, in conjunction with particular design elements to attract customers’ attention. Text advertisements have a lower chance of being shared and getting clicks compared to visual marketing campaigns. Putting money into visual marketing is an investment that will pay off in spades for your company’s overall strategy. Investing in visual marketing is essential for effectively increasing brand awareness, and you can do this either by employing a graphic designer or by doing it yourself using some of the best logo maker tools online to match your logo visuals with your brand. The following is a rundown of the nuts and bolts of efficient visual marketing.
Why visual marketing?
The numbers speak for themselves. Visual information is processed 60,000 times faster than text in the human brain. Consumers are only able to remember twenty percent of what they read, but they are able to remember eighty percent of what they see visually. It is extremely beneficial to include visual marketing as part of an overall campaign. Customers, also known as humans, are visual beings. Customers want to see what they’re buying. In addition, information that is presented in a visual format has a much greater chance of being retained than other types of marketing ability of a human. The ability to concentrate typically fades after eight seconds have passed. When information is presented along with an appropriate image, it is much more likely that the individual will remember at least 65 percent of that information three days later.
Visual marketing is extremely flexible due to the fact that it enables the content’s message to be expressed across multiple platforms.
Types of visual marketing
Infographics are a great tool for simplifying and presenting large amounts of complex data and statistics and presents them to your customers in an image that is both compelling and simple to understand.
It is essential that the design and layout of an infographic are as efficient at communicating the intended message as is humanly possible in order to get the most out of it. It is essential that the colors be accurate. In addition, the information must be credible and supported by references. This visual method is useful for getting your customers to engage with otherwise boring statistics.
A fantastic strategy for expanding your brand’s reach well beyond the scope of your existing customer base is to make available an infographic that is not only extremely useful but also aesthetically pleasing and simple to share.
Videos are wonderful tools for engaging with a common problem that your customer base may be going through and offering solutions with the products that you sell. Your customers will be able to see that you place a high value on quality if you have a good video. Your company’s marketing and business strategy can be improved with the help of any one of a number of different kinds of videos. Videos such as how-to guides, product demonstrations, customer testimonials, and even live broadcasts could fall into this category. When deciding on the format of the video that will be included in the marketing campaign, the most important consideration is whether or not it will complement the overall aesthetic of the brand, whether that is a Youtube tutorial or something created in an animation studio. Despite the fact that email marketing is not even close to being extinct, users’ attention has shifted away from it in recent years due to the proliferation of advertising on social media. The inclusion of videos in emails motivates recipients to interact with the company across a variety of platforms and investigate the full scope of what the company has to provide.
The use of images within a body of text helps to increase the likelihood that the information will be read in its entirety. However, for this to be successful, the images must be of a high quality and contribute in some meaningful way to the post or page.
User generated content
Using user-generated content is a wonderful additional way to add variety and visuals to your business strategy, so make sure to take advantage of it. When you repost tagged content on your own social media channels, you are demonstrating appreciation for the customers who have reached out to you, and you are also helping to maintain a steady stream of content across your platforms.
Graphs and charts
When graphs or charts are used to represent numerical data, it helps the data make more sense and gives it a more appealing appearance.
In visual marketing, the goal is to attract attention in a crowded field of competing businesses while avoiding the release of marketing material that is comprised of monotonous blocks of text. By providing customers with activities that go beyond reading a paragraph, businesses can improve not only their brand awareness but also their bottom line. The incorporation of visual marketing into a company’s overall strategy is critical.
Utilising graphs and charts is a straightforward method for simplifying complex data. To visualize the pertinent statistics at hand, however, you need to make sure that you use the right kind of chart or graph. This is a very important consideration.
- Compare using bar charts
- Illustrate how data is assembled or how the whole is divided up into its component parts using pie charts.
- Pyramid charts are used to display the data in a hierarchical order.
- Line graphs are useful for making comparisons as well as demonstrating a connection or pattern among the data.
Data that can be measured and reduced to numbers are known as quantitative data. In contrast, qualitative data represent qualities that cannot be measured. Quantitative characteristics include things like the number of fingers on your hand, while qualitative characteristics include things like the color of the grass.
It is possible to visualize qualitative data through the use of a few different methods;
Diagrams that help to visually represent ideas and procedures – When it comes to representing data, you have many different diagram types to choose from. For instance, the flow of a process, such as the process of making a decision, can be depicted using a flowchart, and the structure of a system can be depicted using a block diagram.
Mind maps are a type of diagram that can be used to visually represent concepts or to demonstrate the relationships between various variables.
Color and typography
Both the color palette and the typeface play a significant part in conveying your message to the audience and eliciting a reaction from them. Visual communication encompasses all aspects of visual design, including the color palette and the typeface.
The choice of a color for your font should be given the same amount of consideration as the choice of the words that you write down. For instance, the color red conveys a sense of immediacy; therefore, not only would writing a message in red attract the attention of the reader, but it would also encourage them to respond right away. On the other hand, green would encourage a sense of calmness, which would encourage the reader to take their time and calmly process the information rather than rush through it. Therefore, when choosing colors for the design of the page or the typography, you should make sure that they are consistent with the message that you are attempting to convey.
The visual appeal of an article is also affected by typographical elements such as the font, font size, the amount of space between sentences, and other similar factors. Techniques that frequently get emphasized include using a larger font size for the title as well as the subheadings. In addition, you can draw the attention of readers to a significant message by either italicizing the text or making it bold.
If you want to see positive results from your visual marketing efforts, you must first ensure that you are utilizing high-quality tools in the creation of your materials. Investing one’s time in a less effective solution that does not produce quality results in a significant loss of potential.
Be sure to choose a tool that not only assists you in planning your creative pieces in the appropriate manner but also provides the resources you need to create what your brand requires. It would be ideal if such a tool could be customized specifically for the purpose of being used in visual marketing.
Examining the work that was created by other people while using the tool in question is a good way to determine whether or not it has potential. You should make an effort to search for results that are comparable to the ones you want to produce.