Month: January 2014
Managing your Facebook profile: What TO do.
So often we are told what NOT to do on our Facebook profile. Don’t post photos of yourself passed out with your skirt up around your ears; don’t check-in at Cottesloe Beach when you have called in sick to work; and don’t Like incriminating Pages, such as ‘Western Australian Booze Bus Locations.’ Now of course…
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Keep your Digital Footprint Clean in 2014.
The beginning of a new year usually marks the ‘cleaning up’ of one’s life – joining a gym, quitting chocolate, renovations, etc. My challenge to you is to add cleaning up your digital footprint to this list. We all leave traces online with every single activity that we do, and it is worth taking the…
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Adjusting your Facebook privacy settings.
Adjusting your Facebook privacy settings Facebook is sneaky. Facebook wants you to share as much information as possible. Facebook wouldn’t exist if you didn’t share! Now, whilst sharing some things on Facebook is fun, useful and in some cases, just necessary – there are other times when you want to control who can see certain pieces of content.…
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Social Media vs Print Advertising in the food industry.
Social media > print advertising in the food industry. According to the Grant Thornton International Food and Beverage report, ‘Hunger for growth: Food and Beverage looks to the future’, social media is now more important than print advertising in the food industry. This is supported by figures which show 49% of food and beverage executives…
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Measuring ROI of Social Media Efforts.
Many try and evaluate the ROI of social media and this is one of the biggest challenges for businesses and agencies alike. For E-commerce style businesses they can track social media sales by such things as Google Analytics or offering special codes for each of the platforms which can be re-deemed when people make purchases.…
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