Having suitable equipment and great skills are vitally important in running a VO business, but you need to make sure your audience knows about you. No matter how good you and your services are, if people aren’t aware of what you offer, you are not going to make sales.
Therefore, you need to market your voice over business. Thankfully, there are many ways you can showcase your talents and promote your services in the modern day. The emergence of the internet has not only made it a lot easier for VO artists to work, but there are also many promotional options to consider.
Market your VO business in the right way
If you want to compete with leading firms like Voquent, make sure you follow these 5 ways to market your VO business.
- Social media posts
- Social media advertising
- Gig economy sites
- Google AdWords
- YouTube posts of your services
Whether you use one, some or all these options, you will find that promoting your skills and services will help you develop your brand, enhance your reputation and improve your chances of success.
Social media posts
It doesn’t cost anything to set up a social media account and you can post for free. This means this is a fantastic option for all emerging VO artists. Check your competitors, get a feel for what they post and research the best hashtags for your posts. Post regularly and engage your audience, showcasing your skills as best you can.
Social media advertising
While social media is a great way to reach people, it is becoming harder. There is more noise on social media and the algorithms are working against organic traffic. Therefore, you may wish to use social media advertising.
LinkedIn, Twitter and Facebook all offer ad platforms, allowing you to promote your business where you know your audience is. You should find that you can target who sees your ad, increasing their effectiveness and helping you achieve better value for money.
Gig economy sites
Sometimes it is best to promote your services on a platform where people are actively looking for services and are willing to pay. Gig economy sites can help you develop your confidence, build a reputation and start relationships with clients.
In the long-term, you will want to branch off into your own company and site but for novices, using sites like Fiverr or fivesquid will help you make sales in the VO sector.
Google is the biggest search engine in the world, so it makes sense to place your business in front of the most people. Google AdWords helps you reach people actively looking for voiceover services, which is an ideal way to promote your business.
YouTube posts of your services
Use YouTube to showcase your skills, let people hear your voice over work and add a touch of personality to your business. YouTube is a brilliant platform if you have engaging content, which is ideal for VO artists.
Achieving success in business is often about how hard you hustle, so make sure you promote your VO business as best you can.