No matter what business you’re in, marketing is still essential. Manufacturing businesses are no exception to this rule. Even when you’ve built your business upon loyal custom and word of mouth, it’s still important to let other people know you’re in business and have lots to offer. Online marketing is one of the easiest and most effective forms for any business. Here are some things to consider when you want to market your manufacturing business online.
SEO
If you’re not up to date with marketing abbreviations, SEO stands for search engine optimization. So, if you’ve created a factory automation business website but you aren’t getting any business out of it, you should look at improving your SEO. Research some of the primary keywords you’re using, like ‘safety products’ and ‘factory automation’ and find out how many people are searching them every month. You can do this via Google’s Keyword Planner. It’s also worth investing in PPC ads. You pay a certain amount to Google or any other search engine and they create sponsored ads which rank your website as the highest when users search certain keywords.
Written Content
It’s important for websites to have written content these days, often in the form of a blog. Fresh content will ensure you get the highest ranking when it comes to someone searching the web for your business and industry. Writing unique and interesting blog posts will ensure your business comes across as an industry leader. Why would your clients choose you above a competitor? It’s always because your business looks more innovative and professional than the rest. Use your content to present yourself as the best of the best.
Engage with Your Customers
It’s more important than ever to engage with your customers. The advantage of this is you give your customers a first-class experience. They get to experience the business from the inside out. Suddenly, the business isn’t just a cold, corporate shell, it’s humanized. You also have the advantage of getting inside information about your customers. Gathering as much information about your target audience will give you the best chance at making them loyal to your company. Use the information you have and create your marketing techniques around it.
Use Video
Video is one of the best marketing tools you can use at the moment. Pair that with social media and you have yourself a winner. People don’t want to spend time reading long social media posts anymore. Create a video and they have three things in one: information, visual stimulation and convenience. It’s much more entertaining for your clients to watch a video than read a post.
Make Your Customer Number One
You’ve heard the phrase, ‘the customer is always right’. Now you need to take that one step further. You have to impress and delight your customers. Make them feel like they’re special and you value every purchase they make. Go out of your way to communicate and say thank you.