It seems that more and more people in business are starting to realize that social media, though free to set up and use, really does not do much unless you put a lot into it and that means time, effort and knowledge.
Many companies these days are either outsourcing social media management to expert marketing agencies or employing someone in to the role of ‘Social Media Manager’. Both these options come at cost from an average of £250 – £500 per month for external management to £12,000 – £20,000 to employ someone directly.
An important part of social media marketing is sharing of content so it is widely advised to create internal blogs, images and videos to share across the platforms you are using. Blog writing is recommend to at least once a week, though daily will gain better results and ideally written by an SEO expert who understands current search engine requirements and who has the ability to deliver engaging, educational and entertaining content. Cost to outsource daily blog writing will range from £500 – £1,500 per month.
YouTube and videos do come under social media marketing, these need to also form part of your overall social media marketing strategy. Dependent on the standard of video required, videos can cost from £0 – £2,000 per 2-3 minute final edit. Videos are a great addition to any social media post and updates with images and videos are far more likely to attract click throughs and interaction from followers.
More often than not and especially within marketing, you get what you pay for, so sure you choose a company or employee that can do what they promise to deliver. Ask for proof and ideally, especially if outsourcing social media management, request to see current campaigns they are running and a decent company will also be able to offer monthly progress reports highlighting the work they are doing and results they are achieving for you company across social media platforms. Pay for expertise and knowledge, not someone who can tell you what you want to hear.