Business

Global influencer marketing agency, Komodo, has announced the launch of its sister agency which will work to create bespoke brands and products for influencers and celebrities wanting to start their own business venture. The new agency, Runway, will work directly with select influencers to launch and elevate unique brands from the ground up, handling the…

If you want your company to be around for the long haul then it’s essential you meet and even exceed your goals regularly. You must always be marching forward and gaining traction to ensure you’re getting the results you desire. Otherwise, you risk your competitors identifying your weaknesses and getting in the way of you…

Every time that investors talk about expanding business to China, they never fail to cite top companies that have grown into global behemoths. Indeed, China has become like a launching pad for enterprises that want to rise to global status. From Apple to Barclays, their presence in China is huge and has been crucial in…

Unsure if it’s worth focusing your business’s marketing efforts online? If your business doesn’t have a strong digital presence, you’re missing out on huge opportunities to boost your brand visibility and your sales. As a huge increase in online searches throughout the ongoing pandemic has shown, building your digital space is a great investment for…

By enrolling in business school short courses, managers will develop the most important capabilities necessary for leading today’s organizations. It helps in acquiring essential technical skills, including those that are mentioned in this article. 1. Data Analysis Managers are confronted with massive data from different sources. The challenge is to use these insights to drive…

by Nathan Bees, Yachting Pages https://www.yachting-pages.com/ Product ‘tried and tested’ articles are a traditional way for companies to promote their new items and a popular feature of many printed magazines. They have also begun to transfer to digital too with magazines and bloggers producing kit guides and product ‘run downs’. Many companies are investing in…

Brand awareness is a crucial part of success for any business. You need your brand to be easily recognised and associated with the right reputation. There are many ways that you can achieve this, regardless of the size and budget of your business. Here are some of the best ways that you can promote your…

By Tom Moore iAM Learning ‘Disruption’ describes a process whereby a smaller company with fewer resources can successfully challenge established incumbent businesses. The term ‘disruption’ was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early…

Podcasting has become a very saturated market over the last couple of years. It seems like anybody and everybody has a podcast these days, and the industry looks set to keep on growing. This can be good and bad for podcasters – it’s good because more interest means more potential listeners of your pod. It’s…

Edinburgh is brilliant for business, regularly providing incredible opportunities for workers across a smattering of sectors. No Edinburgh business is island. Plenty of support is available, and a culture of excellence is forever vibrant. There’s success on every street corner, backed by a confident consumer market that’s raring to trade at almost any time. Speaking…