Business

Right now there’s an interesting trend developing in the world of email marketing. Email open rates have increased substantially. According to Epsilon, they’ve gone from 22.4 percent in 2010 to over 30.8 percent today. That’s great news for companies that depend on email marketing to sell their brand. Unfortunately, however, click through rates have declined.…

Employees are the backbone of your business. A successful company will have hard-working, passionate employees who keep business operations running smoothly. To fill your business with the right people, you’ll want to take some time when it comes to the employment process.   Don’t just hire the first person available. Ensure you find the right…

As a small business owner, you work hard to ensure your customers have the best possible shopping experience during each stage of the transaction. All businesses know that in order to be successful, customer satisfaction is everything. However, there’s one part of the customer experience you have very little control over – delivery. Did you…

When you’re aiming to sell to people, it’s up to you to make it as easy as possible for the customer. They have no obligation to buy what you’re trying to sell. Instead, you need to be the one giving visitors to your ecommerce website a reason to buy. You also need to remove the…

These days, the word ‘outsourcing’ has negative connotations because it’s simply seen as a way for larger companies to take advantage of cheaper labour costs overseas. This is just a part of the picture though. Outsourcing is usually done on a local level, and is essential in enabling smaller companies to compete in competitive industries.…

Software businesses are very popular in modern times. They represent a great chance of making money and starting a business from scratch. If you have a software business, then I think these tips will help you get more out of it: Offer More Than One Software Package If you want to start a software business,…

In the ecommerce sector, deliveries are very important. You need to be sure that you can get your products to the customers that buy them quickly and securely. This is one of the most basic and fundamental tasks that any ecommerce business has to fulfil properly. So, here’s what it takes to succeed at it.…

We’ve covered plenty of startup launch parties in the past here at Serious Startups. But what if you want to have your own little – or enormous – bash when your product or service is ready to rock? There are a few guidelines you will need to follow, so read on to find out more…

When it comes to running a successful business, a lot of owners don’t realize the importance of surveys and the data that they provide. In fact, the data that you can collect from a variety of surveys can be extremely valuable in helping you make the best decisions to drive your company forward, so this…

Online security is vital to the success of your business. Proper and effective online security can be the difference between an effective and trustworthy business and millions of pounds’ worth of fines and lost confidence. Put simply, for some businesses, proper online security can be the difference between running a successful business and going out…

One of the best ways to streamline your company for optimal productivity and maximum cost-effectiveness is by deciding which aspects of your operations should and should not be kept in-house. Many businesses have found that outsourcing payroll is an easy way to significantly reduce their overhead spending, better allocate their time and ensure amazing results.…