Business

You can apply techniques and situations from daily life to your business. For instance, think about when you go to the gym and the work you do on your body. The idea is to make sure you work hard and get your body in good shape. Now, for a moment, imagine your body is your…

So you want to hire only the best employees out there? Well, you need to make sure that you are attracting only the top talent whenever you post a new job advert. Want to know one of the big secrets that can help to send the best people your way? You need to offer a…

As a business, you always want to ensure your expenses are justified. If you’re spending a lot on things like office space, a marketing campaign or anything else, you want to make sure the pros outweigh the cons. Since vehicles are so expensive to buy and operate, many businesses stay away from buying one. However,…

Are you in the business of dealing with a lot of customer calls? It could be a call center you work in or just an environment where you make a lot of sales calls. Whatever your setup, there are a few things that are going to help you get the most out of those calls.…

Nowadays, the brand of the person can be so much stronger than that brand of the business. If you’re looking to function as an entrepreneur, that needs to be the case for you, too. You have to build a personal brand and one that can inspire and instill trust. Otherwise, you won’t be acting on…

There are many businesses that don’t organise away days at all. Instead, they sit in their offices doing the same thing day in, day out. It’s hardly the type of environment that gets people’s creative juices flowing. And neither is it the sort of situation in which most people want to work.   Then there…

If you were to put yourself in the shoes of your customers, you’d expect nothing but the best in customer services if you had a complaint or question you wanted resolving. More to the point, if you didn’t receive a decent standard of customer care, you certainly wouldn’t be impressed, so why run the risk…

If you’ve been running your B2B business for a while, then you’ve probably had dealings that you’d rather forget. You may have felt that the client or customer in question didn’t appreciate the work you had put into the project, or wasn’t willing to pay the full value of what you offered. The first thing…

It’s official: people who work from home are more productive than those who work in an office. This carries a lot of implications for people all over the business spectrum. For employers, it means that it’s time to consider cloud-based options that allow workers to have more time at home. For employees, it means that…

Right now there’s an interesting trend developing in the world of email marketing. Email open rates have increased substantially. According to Epsilon, they’ve gone from 22.4 percent in 2010 to over 30.8 percent today. That’s great news for companies that depend on email marketing to sell their brand. Unfortunately, however, click through rates have declined.…