Champagne and Pinterest
Pinterest is an ideal social media platform for those who have pictures of their products to share. That’s why it’s an ideal platform for the Champagne and sparkling wine industry as there are so many gorgeous photos of bottles of Champagne or a glass of bubbly being enjoyed in so many different locations, whether at home, in a Champagne bar or on the beach. We’ re not just talking about a standard bottle of Champagne for sale photo but of people enjoying drinking it.
Champagne houses have such a great opportunity to promote themselves with stunning photos of their Champagnes. Whether it’s being enjoyed at a wedding or other celebration, in unusual locations or by a celebrity, the ideas are endless.
Pinterest can compliment a selling website, the more appealing your photos the higher chance you have of your photos being repinned and being seen by a wider audience. You can promote Pinterest on your own website and share it across other social media platforms. If you also add in the feature on your website to pin your photos, then other people will pin your photos, which will link back to your website again increasing your audience and chance of sales.
Another great opportunity to engage with your audience is to encourage followers to send in photos of themselves drinking your Champagne and then creating a special board on Pinterest for these photos of all the people who love your Champagne!
To give you some ideas you can see our Pinterest boards which contain thousands of Champagne and Glass of Bubbly photos.