Chefs on social media
Cooking is a great way to link cultures and bring people together. Everyone likes to learn a little more about different recipes and traditions that they can indulge in themselves! Social media allows these connections to be made and chefs to share their work with everyone across the World!
So how do they use it?
Jamie Oliver aims to provide quick and easy meal recipes for families. This has proved very popular among his followers as they like to easily recreate what he is cooking. Jamie has been on TV for over 15 years and in this time, gained more than 3.5 million followers on Twitter, 1.8 million on Google+, 1.7 million on Facebook and over 1.3 million on Instagram.
His strategy has been based on promoting his recipes through visual mediums. Usually posting pictures or videos, Jamie has attracted followers through making his recipes desirable to the eye. Voice overs create the content, while followers can watch online – making the cooking a little more fun!
Jamie uses Facebook to promote events and campaigns such as his latest recipe book. He strives to make it aesthetically pleasing as the look is what draws followers in!
His Twitter and Instagram are used as more personal accounts, posting family pictures and family recipes. However, he still promotes his own cooking – daily putting out content and new recipes. This allows people to relate to him and increases chance of following as they enjoy the content.
Thomas Keller is another chef that uses social media to promote his recipes and restaurants. Owning multiple Michelin star restaurants, he uses Twitter to share new recipes and events – encouraging people to buy his recipe book and replicate his recipes! He also uses Twitter to bond with his followers and those also passionate about what he does. This has given him a good reputation among his followers for the friendly vibe he gives.
With 150,000 Facebook fans, Thomas Keller posts photos of his food and any new recipes he has created. Aside this, he posts promotionally about his restaurants and recipe books.
Both chefs primarily use social media as a way to share their recipes and increase people’s love for food, as opposed to an alternative approach of promotional campaigns.
Chefs thrive from sharing their recipes across the world, and social media allows them to do this in the best way possible.
By Jessica Watkins, Social Media Account Manager at Marketme.