How Our Businesses Benefit From The Digital World

Thanks to the digital world and today’s technologies, it has never been easier to run and manage a successful business. Here’s why.


It’s the year 2017.

It’s 2017, which means technology has never been so advanced! Everything that we do now, whether that be getting information about what’s going on around the world, or just keeping up to date with what our friends and family are doing – this is all done through our phones, tablets, computers, and androids. This makes staying in touch with potential buyers, current ones, and even business partners, so very easy. It also means that you’re catering to your clientele as much as possible because there really is no excuse not to. And we all know that great customer service is the key to a successful business.


Keeping your customers happy.

Customers want to feel special and appreciated – who doesn’t? So don’t forget about them. The goal is to always be trying to gain more consumers, but keeping the ones that you have happy and looked after, so they don’t lose interest and go somewhere else.

You can do this by making competitions, like asking people to share photos of them using your products on social media, and the one with the most likes or shares gets a freebie. Anything that gives your customers a reason to stick around.


Online marketing.

It has never been easier to advertise a business now everything is online. Social media has been the biggest crutch in the marketing department because it connects everyone from around the world, and gives us the opportunity to shine a light on things that we want noticing. Having said that, if you don’t use it correctly it could do more harm than good, so learning various digital marketing strategies will play a big part in keeping your ship sailing.


Changes can be made easily.

Because everything is done online, you can alter, edit or even remake a website, and it’s no big deal. Whereas it’d be an absolute nightmare in the olden days!

If you want to make alterations every day – you can. And it’s wise to update it regularly, so all your content is relevant and ‘in with the now.’ You don’t want to risk falling behind or losing money because you forgot to update something as silly as the sale discount code, so learning how to make the most of your website will really help.


Tracking all results.

No matter how good your business is doing, you should never overlook what’s going on underneath. So always check up on your weekly and monthly results so you can see what days are more popular than others – then figure out why.

Are you earning as much as you’d like to, or is there an area that could do with some improving? These are all important questions to ask when running a business, regardless of how successful you are. One slight crack in the structure can result in everything falling down, so it’s not worth the risk. It’s also wise to hire a bookkeeper who regularly goes through the accounts to make sure everything’s running smoothly.



Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.