How Outsourcing Has Helped Businesses During the Pandemic

It’s not an underestimation to say that the COVID-19 pandemic has impacted every single industry around the world. Naturally, many businesses have had to fly by the seat of their pants to recover from the brink of disaster. But there have been many valuable lessons businesses have had to learn as a result. Arguably, outsourcing has become incredibly popular. And while outsourcing was beneficial to businesses before, how has the pandemic made businesses rely on outsourcing as its key escape route?

It Has Helped Businesses to Adapt Their Technological Approaches

Whether it’s streamlining their IT, or they have been utilising small business IT support companies, technical aspects have required many changes. We’ve all had to use Zoom or Microsoft Teams as a result of what has happened. And this is where outsourcing these technically complex components for the average worker to an IT support company has made every business streamline its efficiency.

The Freelancer Pool Has Widened

As the freelancer world has drastically widened due to layoffs, businesses are now able to pick from a wider variety of talents. Using numerous freelancer websites is commonplace. And from the perspective of a business looking for the right person, they have got a lot more to wade through but there’s also a lot more competition. The freelance world is a blessing and a curse for big businesses. But as far as finances are concerned, it’s a cheaper way to get talent without having to bring a full-time member of staff on board if they don’t want to. By incorporating freelance talent through many aspects of business maintenance, from creation to design marketing, and even administration practices, it has made life significantly easier for companies wanting to acquire cheap talent. While naturally, this is a double-edged sword, outsourcing during difficult times means that at the very least you can find the right people.

A Gateway to Business Continuity

The great thing about having outsourced talent in every aspect of business means that even if you have to lay off 90% of your staff, the business can still continue in some reduced form. Naturally, there’s a lot more work to do as far as getting the right people on board and also instilling the same sense of duty and culture, but if your business has struggled as a result of the pandemic, outsourcing will make life significantly more beneficial. You can bring your business down to just one person yourself. From hiring freelancers to prop up other aspects is something that numerous entrepreneurs have had to do for years. You may have even learnt how to do this when you were setting up your own business. And when you are looking to provide continuity during difficult times, this is a fantastic lesson.

Outsourcing your business will not just help you right now, but it will help you in the long run. Learning how to outsource is not about finding cheap labour. You have to understand the importance that when you are outsourcing that you find the right people that are in line with your company values.


Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.