If you have a major business client that is integral to the success of your company, or could be, it is important to pull out all of the stops to impress them. Whenever you meet with this client, careful planning and consideration needto be put in to make sure you show your business in a professional light, display the hard work and results you are achieving, and that you make your client feel like a priority. So, how do you go about impressing a big client? Here are some suggestions…
Deliver results – There is only one place to begin, and this is with delivering results. It does not matter how much sucking up you do, you are never going to hold onto a major client if you do not deliver real results. Whenever you meet with a client, you need to show them what you have achieved so far in terms of real results for their business. People are not going to be deceived with fluff and complex jargon – you need to be clear and concise. You also need to show that you are continually improving and that you have a plan going forward. Show your client what you have learnt, what you intend to do next, and what goals you expect to reach. This shows that you are never happy with satisfactory and that you are always striving for more – this is what your client expects.
Go for prestige when it comes to corporate events and hospitality – If you are entertaining your client, you need to pull out all of the stops. Big clients expect to be wined and dined, and so they should be. After all, they are bringing a lot to your business. When you look for corporate hospitality tickets, make sure you choose a marquee event, for example, Wimbledon or Silverstone. It does not get much bigger than occasions like this, and there are dedicated corporate hospitality tickets and packages available to make sure that everything is perfect for your client.
Research the client thoroughly – Last but not least, you need to conduct extensive research on your client. This does not merely relate to the thorough research you should do of the business so you can provide the best level of service. It means researching the person you are dealing with. What sort of individual are they? What are their likes and dislikes? Once you know all of this, you will put yourself in a much better position in terms of impressing him or her.
As you can see, there are a number of different ways you can impress a major client. If you follow the advice that has been provided above, you will have them eating out of the palm of your hand in no time. After all, when you consider the success and profit that this client could bring to your business, you see why putting in the extra effort is more than worth it.