Setting up a new business is exciting, fun and just a little scary. You’ve got a great product or service to sell – but how do you make sure that everyone knows about it? It doesn’t matter how great your offering is if people haven’t heard of your business. Here are our top tips to get your name out there, and most importantly – convert those leads into sales!
Get a good website
The world is now a global market place, so you’re missing out if you’re only targeting potential customers in your local area. If you’re talented when it comes to all things technical, consider creating your own website. You’ll need to start by buying a web address and web space, then build from there. If that all sounds a little too complicated, or you’re not sure that you’re going to be able to achieve a truly professional result – get some expert help. There are lots of companies that will make a list of all your requirements before crafting the website your business needs to take off – so spend time researching to find the one best suited to your needs and budget.
Get a blog
There’s little point in having an all-singing and all-dancing website if you don’t have the facilities to drive traffic to it. Writing a regular blog that targets your potential customers will promote your brand and raise awareness of your product or service. You want content that is clickable and shareable – which means that it has to stand out from all the other blog articles that are online. To get ideas on how to create a blog that works for your business, read this article.
Establish a social media presence
Set up pages for your business on all the major social media sites: including Facebook, Instagram, Twitter and Snapchat. Use these pages to explain how great your product or service is, and create links that will take potential customers directly to your website. Use your blog to generate a following on social media by posting links to new blog titles as often as possible – ideally every day.
Make sure that you harness the power of Facebook advertising, as this has the potential to reach many more customers than you would have been able to contact through your own efforts. It’s also a good idea to promote regular competitions on these sites, ideally through sharing links to your blog and website. Everyone loves getting something for free, and this is your chance to have your business promoted several times over with almost no effort – so make sure you maximise this opportunity!
Thanks to twenty first century technology and the prevalence of the internet, it is now easier than ever to establish and promote a new business. It is entirely possible to set up a very successful business that is entirely built on online platforms. The only limitations to this are the ones you set yourself – so get good expert advice and be creative to get your name out there.